Nearly three-quarters, 73 percent, of organizations use information collected through job analysis activities for recruitment purposes including job listings, according to a survey by the Society for Human Resource Management.
Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the "small data." the technology generates rather than make the necessary investments to capitalize on big data.
The big data and analytics market will reach $125 billion worldwide in 2015, according to IDC. Both IDC and The International Institute of Analytics (IIA) discussed their big data and analytics predictions for 2015 in separate webcasts yesterday.
Programmatic advertising is the automation of online ad-buying, and it's reshaping the digital media landscape. A wide majority of publishers and advertisers are already using automated ad-buying and selling tools, including real-time bidding.