BIG data, Data Mining, Predictive Modeling, Visualization
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Realizing the Value of Big Data Marketing

Realizing the Value of Big Data Marketing | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it
Couple of days ago I completed an introductory course from Wharton School on Marketing. It was good for me to understand what marketing traditionally did before the era of digital disruption dawned

Via Pantelis Chiotellis, Thomas Faltin
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3 Steps For Using Big Data To Drive Faster Marketing Growth

3 Steps For Using Big Data To Drive Faster Marketing Growth | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it

Insights from big marketing data can be leveraged to create compelling experiences tailored to individual behaviors and preferences. By accurately processing and "actioning" big data, marketers can customize individual messages at remarkable scale.By taking the time to leverage your company's existing big data assets and following three simple steps, you can deliver personalized marketing that can grow sales this year...


Via Jeff Domansky
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Amelia Brazell's curator insight, October 21, 2013 11:30 AM

Does the thought of big data send you into overwhelm?   Why not take adavantage of big data to move your buisness forward? This article provides insight on how to do that.