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Use FUN Theory To Increase Ecommerce Conversions [Videos]

Use FUN Theory To Increase Ecommerce Conversions [Videos] | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it
There is a way to encourage customers to participate or what is the same to encourage him to buy. It's called The Fun Theory, a phenomenon that uses game techniques to influence and motivate people.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 23, 2013 12:04 PM

Small Moves In Big Numbers

When I was a Director of Ecommerce a .5% increase in our conversion rate was worth a half a million bucks. You know we were testing and tweaking, tweaking and testing. 

If I only knew THEN what I know now about gamification we could have achieved more than a .5% gain. I make this claim with caution. Ecommerce websites are tuned to do a single thing - move visitors to buyers. 

If your conversion rate is over 10% I wouldn't touch a thing until it begins to lag. If your conversion rate is in the more typical 4% range TEST a little gamification as described here to see if you can find that elusive conversion rate increase that lives out there near Mach 2. 

Good luck. Report any gamification to conversion breakthroughs and I will curate in.  

Yu Ji's curator insight, April 24, 2013 5:52 AM

During CRM, high customer pariticipating rate is a very important requirement. Fun Theoey can be used to figure out how to motivate customers most effectively.

Luigina Sgarro's curator insight, April 28, 2013 6:44 PM

Fun can be also key to discover our passion. What do we have more fun at?
Il divertimento può aiutarci a scoprire la nostra passione. Che cosa ci diverte di più fare? 

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Gamification For Patient Retention: #StealThis How To Gamify Checklist

Gamification For Patient Retention: #StealThis How To Gamify Checklist | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it
This article offers advice about gamification in healthcare.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 9, 2013 7:02 AM

Steal This How To Gamify Checklist
Trying to figure out how to gamify something? Use this Checklist and you will have all the elements of successful gamification:
 

1. Define retention requirements.

2. Define desired behaviors.

3. Describe your players.

4. Devise your game loops.

5. Don’t forget the fun.

6. Deploy game elements.


Also, read my gamificaiton white paper on Atlantic BT:

Gamification: Winning Hearts, Minds & Loyalty Online
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/  


 

Djebar Hammouche's curator insight, April 10, 2013 4:39 AM
Gamification For Patient Retention:How To Gamify Checklist
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Key To Successful Startup? Contests, Games, Gamification

Key To Successful Startup? Contests, Games, Gamification | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it
When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost.

Via Sergey Ruseev, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 10, 2013 12:46 AM

Startups Use Contests & Games To Create PR
Great post about how startup app creators are using cool tools to set up games and contests to create cheap PR for their new products and services. 

Are games and gamification the new PR? Maybe.  

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Gamification By Design [Video] Gabe Zichermann

If you like this talk, you may like his website and blog at:

http://www.gamification.co/gabe-zichermann/

 


Via Tania Kowritski, Ken Morrison, Martin (Marty) Smith
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Ken Morrison's curator insight, April 8, 2013 7:54 AM

20% of Earth top 1000 corporations will incorporate some aspect of gamification into their marketing or product design by 2015.  What does that mean for you and the future workers who you are raising?

Martin (Marty) Smith's curator insight, April 8, 2013 8:50 AM

Everything Bad Is Good
Gabe Zichermann, author of Gamification by Design, debunks the idea that games are "bad" for kids. Good companion to Everything Bad Is Good For you by Steven Johnson.


"Kids have to have an extraordinary multi-tasking skill," says Gabe with great research examples. Gabe links the Flyn Effect, the idea that people are getting smarter, to video games. 


The argument Zihermann makes for children is applicable to business as well. Engagment beats non-engagment and games create engagement. 

Martin (Marty) Smith's comment, April 9, 2013 7:11 AM
Future workers are so comfortable with game constructs to NOT use them is crazy.