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INFOGRAPHIC: 5 Ways To Become Extinct As Big Data Evolves

INFOGRAPHIC: 5 Ways To Become Extinct As Big Data Evolves | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it
The enterprise is currently in a ‘Big Data Limbo’, where leadership has begun, or is preparing to invest in analytics – but lacks clear direction with where and how to implement

Via Peter Azzopardi
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Peter Azzopardi's curator insight, November 21, 2013 6:34 PM

The technology is powerful, and like the moniker suggests, “Big Data” is massive, leaving some executives with the impression that for these projects to be successful, IT departments must ready themselves to boil the proverbial ocean.

Nancy C Xu's curator insight, November 22, 2013 12:47 PM

The case for understanding Big Data.

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Uses for Analytics and Big Data in Marketing

Uses for Analytics and Big Data in Marketing | BIG data, Data Mining, Predictive Modeling, Visualization | Scoop.it

It's natural that the varied applications for big data and analytics would extend to endeavors such as marketing. After all, all forms of marketing and advertising are centered around being able to predict – or at least reasonably guess at – the behavior and choices of customers. The most important thing regarding this data is proper analysis."The new way of thinking about it is more like trying to read the river, you're trying to spot patterns," Bayfield said. "There are numerous pots of information … that agencies can tap into to try and understand more about the consumer and what the consumer wants."


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Peter Sobotta's curator insight, July 19, 2014 11:05 PM

The question is not about whether big data is useful in this context as it is about what data your company should be collecting and how it should be applied. 

Melissa Gray's curator insight, August 5, 2014 1:47 PM

Great read on how BD&A aligns to Marketing.