Not too many years ago, I was challenged to hear this phrase from a very senior enterprise leader. "Being a good leader means being able to make smart decisions with very little information." It struck me as reckless cowboy bravado then.
Voice of the marketer: Big Data is essential to cut through, and deliver cost-efficiencies (We'll be presenting findings from our joint Big Marketing report with @GdnChangingAd at #GdnCAS event > http://t.co/LRvfHNNVi9...
The Big Data Conundrum: How to Define It? MIT Technology Review One of the biggest new ideas in computing is “big data”. There is unanimous agreement that big data is revolutionising commerce in the 21st century.
Did you know: Companies that haven’t put together comprehensive plans for managing and exploiting Big Data expect that the price tag for that failure to act will be $71 million in lost revenue per year?
Wired Start Small, Grow Tall: Debunking Three Big Data Myths Wired Harness Big Data, the common refrain in many business and technology publications goes, and you shall be able to better acquire and serve customers, optimize all sorts of business...
Big data is a buzzword; the definition of a ‘buzzword’ is: something that everyone talks about, different people understand different things, everyone thinks they should be doing it and the funny thing is that most of them do but they don’t know...
Big Data: Not Just for Nerds Anymore Wired Peanut butter and jelly. Peas and carrots. Forest and Jenny. Bert and Ernie. Abbot and Costello. Sports and data? Of course. By now we all have probably heard of Billy Beane and his Moneyball.
Big Data Success: 3 Companies Share Secrets InformationWeek "Lots of companies are saying 'let's invest in big data,' but we started with the question, 'what's the use case?'," said panelist Gary Hoberman, global business CIO at MetLife.
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