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Big Data, Cloud and Social everything
Big because of the volume, velocity and variety of the data that are processed in the cloud. Economic, social and cultural effects.
Curated by Pierre Levy
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How Big Data Companies Are Trying To Win Corporate Clients

How Big Data Companies Are Trying To Win Corporate Clients | Big Data, Cloud and Social everything | Scoop.it
Devices that track your location and scan your face are on the brink of broad adoption, according to retail specialists.
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It's Not Just Big Data, It's The Right Big Data That Matters Most

It's Not Just Big Data, It's The Right Big Data That Matters Most | Big Data, Cloud and Social everything | Scoop.it
This past July Econsultancy issued a report which made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world.
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Why Google Will Crush Nielsen

Why Google Will Crush Nielsen | Big Data, Cloud and Social everything | Scoop.it
 

Internet measurement techniques need a complete overhaul. New ways have emerged, potentially displacing older panel-based technolo
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Big Data Dominated By Marketing, Sales

Big Data Dominated By Marketing, Sales | Big Data, Cloud and Social everything | Scoop.it
A recent Microsoft study shows that big data is being driven by marketing and sales initiatives as companies focus more on the customer.
Pierre Levy's insight:

It is time for #DigitalHumanities to go beyond marketing ;-)

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Can Data Save Journalism?

Can Data Save Journalism? | Big Data, Cloud and Social everything | Scoop.it
Smart news organizations will move from a "tracking" mentality that simply lists what audiences are doing to focus on what any such insight could mean for both journalism and the business of journalism.
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Christin's curator insight, October 19, 2013 3:06 AM

Value of data is increasing and it needs to be processed and used. But there needs to be a ballance readers, media houses, third-party providers and advertisers. Currently it seems that third-party providers are in better position to capitalize data then the others.

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WPP to offer Twitter data to clients

WPP to offer Twitter data to clients | Big Data, Cloud and Social everything | Scoop.it
World's largest advertising company to integrate data from tweets into its media and analytical tools. By Mark Sweney
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Twitter gives small businesses more advertising options | PCWorld

Twitter gives small businesses more advertising options | PCWorld | Big Data, Cloud and Social everything | Scoop.it
Twitter is beefing up its self-service ad platform to give smaller businesses more targeting and analytics tools to reach potential customers on the site.
Pierre Levy's insight:

The changes are twofold. First, self-service advertisers will have a wider set of options at their disposal to target certain types of people on the social network. Second, advertisers will have access to Twitter’s advanced interface, which boasts deeper campaign controls and more detailed reporting and analytics data

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