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Microsoft loses 'SkyDrive' trademark case in EU | ZDNet

Microsoft loses 'SkyDrive' trademark case in EU | ZDNet | Big Data | Scoop.it
The software giant's cloud storage service infringes the trademark name of one of the largest broadcasters in Europe, the U.K.'s High Court in London rules.
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Apple files trademark on iWatch as wearable devices race heats up

Apple files trademark on iWatch as wearable devices race heats up | Big Data | Scoop.it
While rumors of Apple looking into this category have circulated for a while, no really serious competitor had emerged with a superior, category-defining device. But that’s changing.

Via JP DOUMENG
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Patrick Lewis's curator insight, July 2, 2013 5:56 AM

It seems we're on the edge of a wearable devices boom - yet more data to be produced #BIGDBN

Intriguing Networks's curator insight, July 2, 2013 8:16 AM

IoT iwatch rights battle, when Apple seek legal protection you can bet your bottom dollar they believe it is important?

ChandAgarwala's curator insight, July 4, 2013 11:27 PM

Apple came and the rules of SmartPhones and Tablets were changed. Can they do the same this time, with Wearable computing? If yes, it will be a step forward in human productivity improvement. 

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Goldman Sachs invests $100M in 13-year-old big data firm - GigaOM

Goldman Sachs invests $100M in 13-year-old big data firm - GigaOM | Big Data | Scoop.it
A veteran predictive analytics company for marketers that has attracted some of the world's biggest brands as customers is riding the big data wave.
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Big Data and Business Intuition Work Together

Big Data and Business Intuition Work Together | Big Data | Scoop.it
Big Data and business intuition work together. Should you rely on your intuition? Or should you trust the facts and forget about your gut?

Via AnalyticsInnovations
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Election 2016: How Big Data + Social Data Will Determine the Next President | AllThingsD.com

Election 2016: How Big Data + Social Data Will Determine the Next President | AllThingsD.com | Big Data | Scoop.it

The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive in history, about $700 million over the next most expensive election.

 

As our nation ramps up for 2016, the role of big data + social data in influencing election decisions cannot be ignored. Social data drove the 2008 presidential elections and big data drove the 2012 election. In 2016 it will be the marriage of the two that will determine the next President of the United States.

 

Back in 2008, online social impact was still in its infancy and while people flocked to social channels like Facebook and Twitter to share their thoughts and influence others, there was not yet a way to measure impact beyond overall sentiment.

 

Social media was akin to guerrilla marketing, and yet these tools were extremely influential in giving people a voice in the policies being discussed that swayed the outcome of the election. People wanted change and were not afraid to share their opinions in public conversations, and the global discussion encouraged others to step into the polling booth to cast their ballots.

 

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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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6 Tips for Turning Big Data into Great Customer Experiences | Marketing Darwinism

6 Tips for Turning Big Data into Great Customer Experiences | Marketing Darwinism | Big Data | Scoop.it
The phenomenon of big data certainly comes with big promise. (6 Tips for Turning #BigData into Great Customer Experiences http://t.co/kJzV1lFXQf)

Via AnalyticsInnovations
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IBM Applies Big Data Services Built On Kenexa to Better Manage Workforce | Cheetah Analytics

IBM Applies Big Data Services Built On Kenexa to Better Manage Workforce | Cheetah Analytics | Big Data | Scoop.it
Given that IBM is currently devising a restructuring plan that will involve cutting thousands of jobs worldwide, the announcement that it is launching new big data and analytics services to help manage workforces is just a little bit ironic.

Via AnalyticsInnovations
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