The Coming Monetization of Big Data - Smart Data Collective | Big Data | Scoop.it

Big data has consistently been one of the hottest trends to dominate the business world for the past few years, in the context of both large enterprises and small- and medium-sized businesses. One of the primary reasons why it has been so loudly touted and widely adopted is its possibilities for benefiting companies' bottom lines in the best possible ways. Typically, this advantage is realized through the methods in which analyticsand business intelligence are used as the foundation for sales strategies, service initiatives and other tactics for generating revenue. 

 


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