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Rescooped by Katherine Barge from Brand Strategy Innovation
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10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | Brand Strategy Innovation | Scoop.it

Digest...

 

1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

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Via marketingIO, Katherine Barge
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marketingIO's curator insight, July 6, 2014 2:08 PM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

malek's curator insight, July 7, 2014 8:32 AM

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

Rescooped by Katherine Barge from The MarTech Digest
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10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company

10 Significant Things You Likely Didn't Know About Social Media But Should - Fast Company | Brand Strategy Innovation | Scoop.it

Digest...

 

1. Your biggest advocates have the fewest followers

2. Twitter has 6 distinct communication networks

3. Marketers say written content trumps visuals

4. You have less than an hour to respond on Twitter

5. Late night is the best time for retweets

6. Fridays are Facebook’s best day for engagement

7. Photos drive engagement on Facebook pages

8. Facebook, Pinterest and Twitter drive the most traffic

9. Aim for 28, 118 or 385 interactions per post (it depends on your total fans)

10. There’s a best day for everything on Pinterest

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, July 6, 2014 2:08 PM

You'll want to click through for details, especially #s 1, 2, 3 and 9.

malek's curator insight, July 7, 2014 8:32 AM

Having a smart phone in your hand is not enough. You must have a mental framework to jump into social media. Each tools has its distinctions, go through the post before you make your next social media move

Rescooped by Katherine Barge from Digital-News on Scoop.it today
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Brands only measure the tip of the social media iceberg

Brands only measure the tip of the social media iceberg | Brand Strategy Innovation | Scoop.it
Sharing happens mainly off major social platforms, so brands must find ways to measure "dark social"

Via Thomas Faltin
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Rescooped by Katherine Barge from The MarTech Digest
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Why Should I Append Social Media Data? - TowerData

Why Should I Append Social Media Data? - TowerData | Brand Strategy Innovation | Scoop.it

Excerpt...

 

As a leading provider of demographic, household, purchase and interest data, TowerData has received a number of inquiries regarding our ability to append social media data, and we’re excited to say that Social Media Append is now part of the TowerData package. Our new Social Media Append service can return profile URLs as well as social network stats such as number of profiles and number of followers, friends or connections for 30-50% of your email subscribers.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, June 25, 2014 8:03 PM

Not shilling here, but thought this was an interesting offer.

Rescooped by Katherine Barge from Digital-News on Scoop.it today
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10 Digital Marketing Mistakes Every Brand Makes (and How to Recover) - 1to1 Media

10 Digital Marketing Mistakes Every Brand Makes (and How to Recover) - 1to1 Media | Brand Strategy Innovation | Scoop.it
Here, we examine the 10 most common digital marketing mistakes in the space today, while also...

Via Thomas Faltin
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Smarter SEO with Smarter Content

Smarter SEO with Smarter Content | Brand Strategy Innovation | Scoop.it
by Russ Mann
Is your content as "dumb as a box of rocks," or is it deliberately designed to be smarter - to be found, friended, followed and forwarded all around the web?
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Rescooped by Katherine Barge from Public Relations & Social Media Insight
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24 Content Marketing Tips from Inbound Marketing Pros

24 Content Marketing Tips from Inbound Marketing Pros | Brand Strategy Innovation | Scoop.it

Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.

 

Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.

 

A key trend and tip:

Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 4, 2014 3:57 AM

This handy infographic from ReferralCandy gives 24 useful tips for eCommerce content marketing from top inbound marketing experts.

Jeff Domansky's curator insight, July 4, 2014 4:03 AM

Invaluable inbound marketing tips.

idweaver's curator insight, July 4, 2014 11:17 AM

Cette infographie est une vraie bible pour tout Content manager!