A few weeks ago, I wrote about big opportunities in Little Data. And while my stance on Little Data hasn’t changed, there are also very exciting and very surprising things happening with Big Data right now.
Until recently, the wet lab has been a crucial component of every biologist. Today's advances in the production of massive amounts of data and the creation of machine-learning algorithms for processing that data are changing the face of biological science—making it possible to do real science without a wet lab. David Heckerman shares several examples of how this transformation in the area of genomics is changing the pace of scientific breakthroughs.
Last week at Berlin Buzzwords 2013, MapR’s Ted Dunning showed how to do this with both metrics and with many forms of machine learning in his fourth #bbuzz talk titled “Real-time Learning for Fun and Profit,” presented to a packed room.
The story of how data scientists became sexy is mostly the story of the coupling of the mature discipline of statistics with a very young one--computer science. The term “Data Science” has emerged only recently to specifically designate a new profession...
How Lumosity's Big Data is changing scientific inquiry PandoDaily (blog) In an article for Associate for Psychological Research's Observer, Professor Rich Ivry looks at the new studies using Big Data as “shifts in the knowledge domains that inform...
The presidential election means big business for the ad industry, with a whopping $6 billion spent on 2012 election ads last year across all media according to the Center for Responsive Politics. Last year’s election broke records, both at the poll and in the boardroom, with recent figures confirming the 2012 election as the most expensive in history, about $700 million over the next most expensive election.
As our nation ramps up for 2016, the role of big data + social data in influencing election decisions cannot be ignored. Social data drove the 2008 presidential elections and big data drove the 2012 election. In 2016 it will be the marriage of the two that will determine the next President of the United States.
Back in 2008, online social impact was still in its infancy and while people flocked to social channels like Facebook and Twitter to share their thoughts and influence others, there was not yet a way to measure impact beyond overall sentiment.
Social media was akin to guerrilla marketing, and yet these tools were extremely influential in giving people a voice in the policies being discussed that swayed the outcome of the election. People wanted change and were not afraid to share their opinions in public conversations, and the global discussion encouraged others to step into the polling booth to cast their ballots.