To turn your raw data into an asset, many powerful add-ins have been built to plug in to Excel.
GeoFlow for 3D geographic visualization: The Excel team just released a new free Excel add-in called GeoFlow that displays geographic data using Bing Maps to tell your story in a 3D visualization. The visualizations attract attention, are easily understood, and can even be incorporated into dashboards.PowerPivot and Power View for massive data crunching: Another key tool in Excel is PowerPivot, included with Excel 2010 and 2013. PowerPivot is pivot tables on steroids. PowerPivot can load even the largest data sets from almost any source and process this massive amount of data in seconds. After the initial learning curve, it's surprisingly lightweight.Bing Ads Intelligence for rich PPC data: Need keyword ideas or bid estimates by position? Bing Ads intelligence, a free add-in from Bing Ads, can give you the number of searches per search term, cost-per-click data, keyword ideas, age/gender data, and even more.Excellent Analytics pulls in analytics data directly into Excel: Spending too much time on reports? Excellent Analytics lets you pull Google Analytics data directly into Excel. There is a free, open-source version that has been downloaded tens of thousands of times by marketers looking to automate reporting.SeoTools for Excel for robust SEO-specific tasks: Last but not least is a free set of SEO tools, fittingly called SeoTools for Excel. This donation-supported toolset adds many SEO-specific tasks to the Excel ribbon. Mitch Monsen from WhiteFireSEO says, "It has one of the most robust feature sets I've seen in an extension, and Nielsen is updating it constantly. It has mind-boggling scraping capabilities (get a proxy if you plan on using them a lot) and a ton of on-page analysis tools."
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