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The Difference Between Split Testing & Multivariate Testing

The Difference Between Split Testing & Multivariate Testing | Big data | Scoop.it
What’s the difference between split testing and multivariate testing? This is a question we often hear from our clients and it can be quite complicated to understand. Hopefully, this article will h…
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How Brands Are Using Triggered Email Campaigns

How Brands Are Using Triggered Email Campaigns | Big data | Scoop.it
Email Marketing - Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail.
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23 Hacks To Optimize Your Email Marketing Campaign

23 Hacks To Optimize Your Email Marketing Campaign | Big data | Scoop.it
Although some marketers fail to realize the value of email marketing, you can make the most of it if you use it properly. It not only helps you interact with your audience, it’s also a great way to…
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5 Killer Email Techniques That Will Explode Your Messages

5 Killer Email Techniques That Will Explode Your Messages | Big data | Scoop.it
Problem… “Have you ever been pretty darn desperate to attract some cash? I know I have been! In fact, after making $0 dollars for almost a year after starting online, I would have given my right…
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Five Superhot Email Marketing Trends

Five Superhot Email Marketing Trends | Big data | Scoop.it
Email Marketing - Take advantage of these hot email marketing trends to get the biggest bang for your buck.
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7 Deadly Sins and 7 Virtues of Email Marketing - Copyblogger

7 Deadly Sins and 7 Virtues of Email Marketing - Copyblogger | Big data | Scoop.it
Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins. If you perform a quick online search, you’ll also find playful examples, such as the YouTube video that features examples of each deadly sin taken from various episodes of Spongebob Squarepants. No, I’m not kidding. With the seven deadly sins all over television, film screens, and social media, I started mulling over the major moral pitfalls of email marketing. Wouldn’t it be great to have a roadmap for email marketing, too? As content marketers, we need a list of major dangers to steer clear of, so we’re not spinning our wheels and sending ineffective messages that don’t get opened, read, and clicked on. In this post, you’ll discover the seven email marketing sins we should avoid and the seven desirable email marketing virtues we should work hard to cultivate when creating an email marketing strategy. Sin #1: Disappearing after you send out your “welcome” message Many content marketers set up an automated “welcome” message to send to new subscribers, but after that, they completely disappear and don’t email their list members again for a long time. Some marketers are afraid they will be pests. Others just aren’t sure what to say or how to say it. Whatever the reason for your email silence, you mustn’t be an email Houdini. You’re missing a huge opportunity to bond with your subscribers if you don’t touch base with your list on a regular basis. Virtue #1: Regularly sending your audience great content Emailing valuable content builds relationships with your audience members and helps them get to know you. Send emails to your list with blog post or podcast notifications, quick tips, or other useful content. Then supplement those emails with regular, relevant offers. And always remember: Your email subscribers wouldn’t have signed up for your list if they weren’t interested in you, your content, and what you have to say. If you provide value, you’re not being a pest. Sin #2: Panicking when people unsubscribe from your list Do unsubscribe notifications strike fear in your heart? If so, you’re not alone. This one is a common (and avoidable) sin. There are a lot of reasons why people unsubscribe from your list, and you don’t need to worry about most of them. Panicking holds you back and may eventually make you hesitant to send emails to your list. Virtue #2: Remembering that your ideal community members will stay subscribed People who discover they aren’t a fit for your list might opt out, and when they do, they save you time, money, and energy. To combat this fear, you can easily turn off unsubscribe notifications and stop regularly looking in your email service provider to see how many people have left your list. Sin #3: Over-promoting or under-promoting If you send too many promotions to your list, your subscribers may become annoyed and less likely to buy from you. On the other hand, if you never send relevant offers, you run the risk of being taken for granted as the “free” person. Over-promotion and under-promotion are both deadly sins of the email marketing world and should be avoided. Virtue #3: Striking the perfect balance of publishing valuable content and presenting relevant offers The best thing you can do for your list is send a balanced mix of high-quality content and regular offers. Take a look at your email editorial calendar, and make sure promotions and content are both part of your emails over the next few months. Sin #4: Trying to do too much in one email Nothing’s worse than an email that includes tons of links that direct subscribers to many different pieces of content, landing pages, and sales offers. Especially in our increasingly mobile world, we simply can’t overload our readers with too much information (and too many links) in one email. If you try to do too much in one email, your reader will be more likely to think, “Eh, I’ll read this later” and file your message away in email folder purgatory. There’s a good chance it will never be rescued and read. Virtue #4: Writing focused emails that include a single, strong call to action Try to stick with a single call to action in each email, if you can. Want someone to read your latest blog post? Great! Stay focused on that, and include clear and easily clickable links. If you’re sending out a newsletter and multiple links are unavoidable, make sure each article is clearly labeled so your content is manageable. Sin #5: Being boring Dull emails are the ultimate sin. Most of your subscribers get tons of emails every day, so carefully consider what you can do to stand out. Boring emails get lost in the fray and will be deleted. Virtue #5: Injecting personality into your emails by using your unique voice Your subscribers want to get to know you — they want to know what you like, what you hate, and what you stand for. Don’t be afraid to introduce some individuality into your emails by telling stories, sharing your opinions, or showing a bit of your personal side. Your subscribers will love it, and they’ll be a lot more likely to read your emails. Sin #6: Sending out emails that aren’t mobile-friendly More than 65 percent of emails are now opened on smartphones and tablets. If you’re still sending three-column emails (or other messages that aren’t mobile-friendly), a large portion of your subscribers are having trouble reading your messages. There’s no excuse for this massive sin in 2016. You simply must be kind to your mobile subscribers. Virtue #6: Sending single-column emails with large, clickable links Use a single-column layout, and test your emails on mobile devices to ensure they are easy to navigate and click on. Sin #7: Neglecting to create a smart, workable email marketing strategy Many content marketers approach email messages like the task of achieving perfectly cooked pasta — they just throw stuff at the wall and see what sticks. This sin can be deadly for your business. Confusing, overwhelming, or flat-out poorly crafted emails can hurt your website traffic, your next promotion, and your overall reputation — so you should always think before you hit “send.” Virtue #7: Mapping out your email plan before you hit “send” I can’t overstate the importance of having an email marketing strategy before you start getting subscribers to opt in to your list. You need to determine approximately when you’ll be emailing your list, what you’ll be sending, what your goals are, and what your emails will look like. A smart email marketing strategy that yields high open rates is sin-free and attractive to your subscribers. Achieve email marketing success These seven deadly sins are avoidable in the digital marketing world, and when you steer clear of them, you’ll get that much closer to accomplishing your content marketing goals. You’ll also be able to build stronger relationships with your subscribers and feel confident every time you send an email to your list. Your conscience (and your subscribers) will be there to encourage you on your journey to ethical, principled content marketing success. And if the last sin on this list (“Neglecting to create a smart, workable email marketing strategy”) has you sweating bullets, the final post in our current email marketing series will have you covered. In the meantime … Catch up on other posts in our email marketing series
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The Top Email Marketing Challenges of 2016

The Top Email Marketing Challenges of 2016 | Big data | Scoop.it
Email Marketing - Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.
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Microsoft Dynamics CRM: Customer insight capabilities

“See the highlights of Microsoft Dynamics CRM's customer insight capabilities, including contextual social data and 3rd party company and people data from ...”
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Big Data Discovery Is The Next Big Trend In Analytics | ZDNet

Big Data Discovery Is The Next Big Trend In Analytics | ZDNet | Big data | Scoop.it
“According to Gartner, "Big Data Discovery" is the next big trend in analytics. It's the logical combination of three of the hottest trends of the last few years in analytics: Big Data, Data Discovery, and Data Science.”
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The State of Content Marketing 2015 [INFOGRAPHIC]

The State of Content Marketing 2015 [INFOGRAPHIC] | Big data | Scoop.it
“Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015.”
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Big Data or Big Disappointment? Experts Debate Hype Versus Reality - eWeek

Big Data or Big Disappointment? Experts Debate Hype Versus Reality - eWeek | Big data | Scoop.it
“A panel of experts agree that big data has fantastic potential, but successes, at least at this point, are often hit or miss.”
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Spending on Big Data Analytics to Grow 3 Times Faster in 2015 - CloudTimes

Spending on Big Data Analytics to Grow 3 Times Faster in 2015 - CloudTimes | Big data | Scoop.it
“IDC estimates that the volume of digital data globally continue doubling every two years. Applications of analytical data not only allow companies better focus”
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6 Ways Big Data Will Shape Online Marketing In 2015

6 Ways Big Data Will Shape Online Marketing In 2015 | Big data | Scoop.it
Initially big data seemed to be something only available to the biggest businesses. Analytics are now being built into almost every application, however, making the technology accessible to businesses of all sizes.
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The future of email marketing 2016 edition

The future of email marketing 2016 edition | Big data | Scoop.it
What does the future of email marketing hold? These are the changes, trends, and constant factors the industry thinkers have laid out for us. Summarized for your reading pleasure. Let's gaze into the future of email marketing; always a good excuse to take note of what's happening right now, and what's coming up.

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Email Marketing: Tips for Preheaders, Emojis

Email Marketing: Tips for Preheaders, Emojis | Big data | Scoop.it
Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since ...
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Three key charts from our 2016 Email Marketing Census

Three key charts from our 2016 Email Marketing Census | Big data | Scoop.it
This year it's the 10th anniversary of Econsultancy's Email Marketing Industry Census, in association with Adestra.
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The Essentials of an Email Marketing Campaign

The Essentials of an Email Marketing Campaign | Big data | Scoop.it
Email marketing has the potential to generate higher sales volumes than any other  technique. Here are some email marketing campaign essentials.
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Email marketing statistics 2016 compilation

Email marketing statistics 2016 compilation | Big data | Scoop.it
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK, US, Europe, Asia-Pacific including Australia Email marketers often ask "how do our campaigns compare?". They're looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. As we'll see, for the most meaningful comparisons we need to go beyond industry averages and drill down to comparison of email types since transactional emails such as a welcome sequence tend to have much higher interaction and clickthrough rates than a regular newsletter. Email Statistics - March 2016 update In the Autumn of last year we partnered with Email marketing platform GetResponse to benchmark adoption of email marketing techniques. As part of this project GetResponse has now published one of the first benchmarks comparing email open and clickthrough rates by industry sector. The chart shows that email marketing is considerably more challenging in some sectors such as retail and ecommerce, marketing services and travel compared to others such as  financial services and consumer sectors. You can download the full State of Email marketing 2016 by industry from the GetResponse site. Email Statistics - August 2015 update Email engagement rates for small and medium size business We will continue to update this resource through the year as new reports are produced by the main email platforms. Do contact us if you're an email provider with new stats to share. Talking of which... Mailchimp updated their Email benchmark stats in June which give a great way of comparing email response by industry. We do have other industry sector breakdowns of response later in this post, but since Mailchimp send billions of emails a month for more than 8 million users this is probably the largest global sample of email response that has been created. Industry Open Click Soft Bounce Hard Bounce Abuse Unsub Agriculture and Food Services 25.8% 3.5% 0.7% 0.5% 0.0% 0.3% Architecture and Construction 25.2% 3.2% 1.7% 1.2% 0.0% 0.4% Arts and Artists 27.9% 3.0% 0.8% 0.6% 0.0% 0.3% Beauty and Personal Care 19.5% 2.3% 0.5% 0.5% 0.1% 0.3% Business and Finance 21.6% 2.9% 0.8% 0.7% 0.0% 0.2% Computers and Electronics 21.7% 2.6% 1.1% 0.8% 0.0% 0.3% Construction 22.3% 2.1% 1.7% 1.3% 0.1% 0.4% Consulting 20.0% 2.6% 1.1% 0.8% 0.0% 0.3% Creative Services/Agency 23.3% 3.0% 1.2% 1.0% 0.0% 0.4% Daily Deals/E-Coupons 13.9% 2.0% 0.1% 0.1% 0.0% 0.1% eCommerce 16.9% 2.6% 0.4% 0.3% 0.0% 0.2% Education and Training 22.7% 3.0% 0.6% 0.6% 0.0% 0.2% Entertainment and Events 21.5% 2.5% 0.6% 0.5% 0.0% 0.3% Gambling 17.7% 2.7% 0.5% 0.6% 0.0% 0.2% Games 22.1% 3.5% 0.6% 0.6% 0.0% 0.2% Government 26.9% 3.7% 0.6% 0.5% 0.0% 0.1% Health and Fitness 23.4% 3.1% 0.5% 0.5% 0.0% 0.4% Hobbies 29.4% 5.7% 0.4% 0.3% 0.0% 0.2% Home and Garden 25.8% 4.2% 0.7% 0.5% 0.1% 0.4% Insurance 19.8% 2.2% 0.8% 0.8% 0.0% 0.2% Legal 22.5% 3.0% 0.8% 0.7% 0.0% 0.2% Manufacturing 23.4% 2.7% 1.6% 1.1% 0.0% 0.4% Marketing and Advertising 18.6% 2.2% 0.9% 0.7% 0.0% 0.3% Media and Publishing 22.8% 4.8% 0.3% 0.2% 0.0% 0.1% Medical, Dental, and Healthcare 23.1% 2.7% 0.8% 0.8% 0.1% 0.3% Mobile 22.1% 2.7% 0.8% 0.7% 0.0% 0.4% Music and Musicians 23.0% 2.9% 0.7% 0.5% 0.0% 0.3% Non-Profit 25.7% 3.0% 0.6% 0.5% 0.0% 0.2% Other 23.4% 3.1% 0.9% 0.7% 0.0% 0.3% Pharmaceuticals 19.3% 2.7% 0.8% 0.7% 0.0% 0.2% Photo and Video 27.1% 4.2% 0.8% 0.7% 0.0% 0.4% Politics 22.8% 2.3% 0.5% 0.5% 0.0% 0.2% Professional Services 21.3% 2.8% 1.0% 0.8% 0.0% 0.3% Public Relations 20.5% 1.9% 0.9% 0.7% 0.0% 0.2% Real Estate 22.1% 2.2% 0.8% 0.7% 0.1% 0.3% Recruitment and Staffing 20.9% 2.5% 0.7% 0.7% 0.0% 0.3% Religion 26.6% 3.3% 0.2% 0.2% 0.0% 0.1% Restaurant 24.0% 1.6% 0.4% 0.3% 0.0% 0.3% Restaurant and Venue 22.7% 1.5% 0.7% 0.6% 0.0% 0.4% Retail 22.1% 2.9% 0.5% 0.4% 0.0% 0.3% Social Networks and Online Communities 22.2% 3.8% 0.4% 0.4% 0.0% 0.2% Software and Web App 22.5% 2.7% 1.1% 0.9% 0.0% 0.4% Sports 26.2% 3.6% 0.6% 0.5% 0.0% 0.3% Telecommunications 20.5% 2.3% 1.2% 1.0% 0.0% 0.3% Travel and Transportation 20.7% 2.5% 0.8% 0.5% 0.0% 0.2% Vitamin Supplements 17.1% 2.1% 0.4% 0.3% 0.1% 0.3% Email engagement rates for larger business The results for Mailchimp are more typical of smaller and mid-size businesses, rather than large brands. This 2015 email benchmark compilation from Silverpop who are now owned by IBM so clients tend to represent larger businesses - they are from 750 companies representing 3,000 brands in 40 countries. So breakdowns by EMEA, UK, US and APAC are available too. I've selected the breakdown by industry which are more useful to compare your performance with. Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than clickthrough rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and creative. As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark.   Finally from this benchmark, I thought it would be useful to share the data on list churn as indicated by hard bounce rates and spam complaint rates. You don't want to go too high on these since you could have a problem with inbox delivery and likely your ESP will get in touch.     Breakdown of market share for email clients: Mobile and desktop Litmus, one of the best sources for stats on Email marketing have produced a Jan 2015 update reviewing the current situation to previous years. This chart summarising their research shows the rise of mobile email marketing to the point that nearly half of emails are opened on smartphones and tablets—a 500% increase in four years!  The latest Litmus compilation of email client market share from February 2015 shows why it's so important to consider how well your emails render on mobile. It's based on the percentage of opens on different platforms. The uptick in webmail opens is again largely due to Gmail defaulting to open images. View post on % reading emails on mobile devices. Litmus also has additional data aggregating Mobile clients - see their Email marketing client market share site for the latest updates. This shows the need to optimise for the iOS and Android platforms, bit with Android surprisingly low compared to the iPhone. Comparison of Email open and clickthrough rates Across all industries, the average open and clickthrough rate results according to the most recent Sign-up.To Email statistics for UK SME email marketing campaigns were: Across all industries the average results for UK SME email marketing campaigns were: Open rate: 22.87% (2013: 21.47%) Click-through rate: 3.26% (3.16%) Unsubscription rate: 0.53% (0.47%) Click-to-open rate: 14.25% (14.72%) Unsubscribe-to-open rate: 2.29% (2.29%) This data shows that open and clickthrough rates are fairly stable, with opens up a little, in large part to Gmail defaulting to displaying images at the end of 2013. The 2014 report has a relatively small sample of 1.5 billion emails sent by SMBs during 2013. A larger sample for UK Emails from Epsilon is presented in the European section of this compilation. But it's a useful report since it has the breakdown of opens, clicks and unsubscribes by industry for B2B and B2C markets. This shows the much lower response in some sectors such as Events, Education and Legal services. There are also statistics on engagement measured as clicked to open - this info isn't always available in these types of benchmarks. It's useful to compare how effective your creative and offers is at to generating clickthroughs. Finally, the full report also has a sector breakdown on unsubscribe rates. Again a large difference here by sector. US Email Statistics Epsilon Email Benchmark reports Epsilon is one of the largest email providers broadcasting worldwide and has regular reports making it one of the best sources for industry breakdowns. The Epsilon Email Marketing Research Center has data for North American and some older European Trends. US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that "email marketing is dead", open and clicks remain stable. This research is is 8.7 billion BAU emails and 340 million triggered emails sent in Q3  2014 across more than 140 large clients. You can see the power of triggered emails which have much higher response levels as expected since these will often include the Welcome sequence when someone first subscribes. That said, marketers are having to work a lot harder through delivering more personalised relevant creative to achieve this and clickthrough rates are lower overall in 2012 compared to 2011. Triggered email response statistics The Epsilon data set is interesting since it has insight on triggered emails which aren't usually separated in these types of industry benchmarks. These are often more personalised and occur at an earlier stage in the subscriber relationship before email fatigue has set in - so these are useful for comparing to your welcome emails or abandoned basket emails. A breakdown is also available by sector. European Email Statistics Epsilon was also a good source for breakdown of email response for European countries - see their EMEA Email Resource Centre. Breakdown by country below is kept for reference although Epsilon haven't updated this recently to say the least, so we'll update it as soon as we get better longer-term trends - in the meantime, compare these to the open and click rates at the top of the article. France Email response trends Germany Email response trends UK Email response trends Asia-Pacific Email Statistics Epsilon is again a source that can be used here. These sources have been recommended to me via Linked In: http://www.asiadigitalmarketingyearbook.com/ http://www.powerretail.com.au/special-report/ Australia Email marketing statistics The latest compilation of Email marketing statistics for Australian audiences from Vision 6 showing open rate across a range of sectors - B2B sectors have the highest clickthrough rates. Please let us know of other sources we can share in updates here. Thanks!
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The ultimate 2016 email marketing benchmark guide

The ultimate 2016 email marketing benchmark guide | Big data | Scoop.it
Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing.  But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against.  A new report from Sign-up.to analysed more than 1bn emails sent through its platform across all sectors and devices to create some email marketing benchmark figures for 2016.  In this post I’m going to dig into the report and show you the key facts and figures you need to be aware of.  And to learn more about this channel, check out our range of Email Marketing Training Courses. Key highlights Before delving into too much detail about this report, let’s first look at the top-line figures for opens, click-through rate (CTR), unsubscribes, click-to-open rate (CTO) and unsubscribe-to-open rate (UTO).  These are averaged across all sectors and devices, but I will break the numbers down further as I go through this post.  Opens: 24.88% (up 0.43% YoY) CTR: 3.42% (up 0.29% YoY) Unsubscribes: 0.52% (down 0.03% YoY) CTO: 10.88% (up 0.09% YoY) UTO: 2.72% (up 0.04% YoY) As you can see, in general terms things are improving (albeit not by a huge margin).  Now I know you'd all love to see some more numbers, so let’s delve a little deeper into the top-line figures.  Open rates While a 0.43% YoY increase in open rates is certainly nothing to write home about, it does at least suggest that email continues to be a relevant channel.  Relevant in the sense that people are still responsive to it, even more so than last year.  Looking at sectors, legal and accounting enjoyed the highest open rates of all, with 37.25%. The next two most successful sectors are TV, radio and film (35.81%) and government (33.99%).  The charity sector also fairs well (30.88%), being the only other sector to achieve open rates higher than 30%.  At the bottom end of the sector scale is 'other service (B2B)' at 18.47%, events (19.91%) and restaurant/hospitality (20.47%).  Bad news for recruiters, too, who only achieve a 20.63% open rate on average.  Click-through rates (CTR) Government is the clear winner here, with 9.69% CTR, so one can only assume that either this sector understands its audience better than most or people in the UK just can’t get enough of politics.  Legal/accounting faired well again (6.75%), with construction coming in third with 6.29%.  But as with opens, success varies wildly across all sectors. TV, radio and film achieves only a 1.33% CTR, with PR faring only slightly better (1.35%) and restaurant/hospitality only seeing 1.37%.  Clearly these sectors at the lower end of the scale need to rethink their strategy. Either their email content is not engaging and relevant enough or they’re simply not sending it to the right people.  Unsubscribe rates Overall, unsubscribe rates look positive. While they’re only down a marginal amount since 2015, the total rates are still pretty low, although they are much higher than in 2012.  Construction sees the highest unsubscribe rate at 0.97%, with recruitment/HR (0.87%) and legal/accounting (0.85%) taking second and third place respectively. On the other end of the scale, government is the best performer with 0.23%, followed by wholesale (0.24%) and charity/non-profit (0.26%).  Click-to-open (CTO) rates CTO – i.e. the number of opened emails that had a link clicked – is another important metric when it comes to email marketing.  Government performs well again in this section given that it sits at or very near the top of both the opens and CTR rankings.  But other sectors sit much higher up on this list than the previous two, such as fashion (15.23%) and publishing (15.11%).  These latter figures tell an interesting story about fashion and publishing. Both sectors score very low in terms of open rates, but of the people who do actually open the emails a large proportion go on to click a link.  This suggests that the content within the emails is relevant and engaging, but either the subject lines are not connecting with people or many of the recipients don’t feel the emails are relevant enough to them to warrant an open. If you want to improve your email efforts, check out these 16 useful email marketing tools.  Unsubscribe-to-open (UTO) rates Now here’s the part where we find out which sectors are turning people off with their email marketing.  UTO is a more accurate measure of subscriber loyalty because, similarly to CTO, it measurers the number of unsubscribes in proportion to the number of opens.  Top of the list is recruitment/HR with a 4% UTO rate, arguably driven by the sheer amount of emails along the line of: ‘Oh hi, we’ve got this really great role for you based on your CV you registered with us 10 years ago when you first left sixth form college.’ I’m exaggerating of course, but you get the point.  Next on the list for UTO is IT at 4.37%, but perhaps the most interesting one here – and by interesting I mean clearly doing something very wrong – is 'other service (B2B)'  at 4.15%. This sector is not only the absolute worst performer in terms of email opens, but it also has the third highest proportion of people unsubscribing from the mailing list once they do open an email.  Hardly the kind of figures you’d want to be reporting to the powers that be...  Opens by device Obviously we can’t have an email marketing benchmark post without talking about devices, and by devices I obviously mean the continuing importance of mobile.  Looking at the chart below you can see that mobile has again increased its share of opens, although only by 1.59%.  Since 2011, however, mobile has increased its share from just 27%.  Clearly mobile’s share of email opens is still increasing, but certainly at a slower rate than in previous years.  Conclusion: positive outlook but some sectors lagging The main thing to take from this report is that these numbers are moving in the right direction generally, although not exactly at pace.  But it seems certain sectors are dragging the averages down somewhat, and there could be a number of factors behind that.  People may just be generally more receptive to emails from certain sectors, but it is also possible that certain sectors are simply better at email marketing than others.  Either way, hopefully this post will help you benchmark your own email marketing efforts and determine how well your emails are performing.  Go here to download the full report.
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Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business | Big data | Scoop.it
As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief markete…
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Big Data and the Buyer's Journey: Measuring the Invisible - Forbes

Big Data and the Buyer's Journey: Measuring the Invisible - Forbes | Big data | Scoop.it
“Getting a handle on customer service is a challenge for most businesses. To make matters worse, rapidly changing technology makes customer satisfaction a moving target. Just for the record, the buyer’s journey has changed.”
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Cloud Infographic - Interesting Big Data Facts »

Cloud Infographic - Interesting Big Data Facts » | Big data | Scoop.it
“Big Data Facts - The term Big Data has been buzzing around tech circles for a few years now. So much, in fact, that you’re probably”
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2015 Will Be the Year of Turning Big Data into Actionable Insights

2015 Will Be the Year of Turning Big Data into Actionable Insights | Big data | Scoop.it
“We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with no sign of slowing down anytime soon.”
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10 Customer-Experience Trends Marketing Leaders Need To Watch

10 Customer-Experience Trends Marketing Leaders Need To Watch | Big data | Scoop.it
“Great insights - 10 Customer-Experience Trends Marketing Leaders Need To Watch http://t.co/2oLiuto4bj”;
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