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How Executive Profiles Deepen Your Competitor Analysis

How Executive Profiles Deepen Your Competitor Analysis | Marketing | Scoop.it

there is one element that’s usually missing from most other competitor analyses. It’s executive profiles, which contain deep professional, behavioral, and personal insights on C-level and senior employees who work to compete against your company. While financial reports and product lists could tell you what’s happening on a tactical, day-to-day level, executive profiles will tell you what’s happening or will happen on a strategic, big-picture level for a competitor analysis. After all, an executive's personality, past experiences, and current activities do play a role in their company’s competitive advantage.

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Via Bonnie Hohhof, Ellen Naylor
Beth Plutchak's insight:

Here is a good outline of the type of competitor analysis I have been doing for my clients, saving them time and money.

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Ellen Naylor's curator insight, October 9, 2013 9:03 PM

People forget: it's the executives that make the important decisions, and they usually have a track record.

 

chen kc's curator insight, October 10, 2013 12:16 AM

http://www.staged.com/video?v=WQce like this video content...

Estefanía Aguilar's curator insight, October 10, 2013 3:08 AM

Good tips to create a Competitor Analysis

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Big Data: Cutting through the bulls**t - ZDNet

Big Data: Cutting through the bulls**t - ZDNet | Marketing | Scoop.it
ZDNet
Big Data: Cutting through the bulls**t
ZDNet
That $40 billion estimate, by the way, comes courtesy of the market research firm Frost & Sullivan. If you've been following coverage here on ZDNet, you'll know that we can be ...
Beth Plutchak's insight:

"You're empowering business users not to have to beg for information that they need to do their jobs every day. You're putting at people's fingertips—and they don't have to think at all—what they need. It's not, "Oh, let's go use the big data now." If you get it right, it really translates to the business users. We're looking for people who are putting tools at the hands of business users. "

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Rescooped by Beth Plutchak from cooperative intelligence
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How Executive Profiles Deepen Your Competitor Analysis

How Executive Profiles Deepen Your Competitor Analysis | Marketing | Scoop.it

there is one element that’s usually missing from most other competitor analyses. It’s executive profiles, which contain deep professional, behavioral, and personal insights on C-level and senior employees who work to compete against your company. While financial reports and product lists could tell you what’s happening on a tactical, day-to-day level, executive profiles will tell you what’s happening or will happen on a strategic, big-picture level for a competitor analysis. After all, an executive's personality, past experiences, and current activities do play a role in their company’s competitive advantage.

.


Via Bonnie Hohhof, Ellen Naylor
Beth Plutchak's insight:

Here is a good outline of the type of competitor analysis I have been doing for my clients, saving them time and money.

more...
Ellen Naylor's curator insight, October 9, 2013 9:03 PM

People forget: it's the executives that make the important decisions, and they usually have a track record.

 

chen kc's curator insight, October 10, 2013 12:16 AM

http://www.staged.com/video?v=WQce like this video content...

Estefanía Aguilar's curator insight, October 10, 2013 3:08 AM

Good tips to create a Competitor Analysis

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Avoid Competitive Blind Spots - Memphis Daily News

Avoid Competitive Blind Spots - Memphis Daily News | Marketing | Scoop.it
Avoid Competitive Blind Spots
Memphis Daily News
It's too bad we even have to ask this question, but the vast majority of the companies we meet with do not have a formal process nor do they analyze competitors regularly as a matter of course.
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Beth Plutchak's curator insight, October 7, 2013 12:56 PM

I help companies put strategic competitive analysis in place, by gathering data and putting it into a snapshot view that meets their goals. As a member of the Association of Independant Information Professionals I can access sources of information most companies can't. 

 

Rescooped by Beth Plutchak from cooperative intelligence
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5 Reasons Marketers Fail at Competitive Intelligence

5 Reasons Marketers Fail at Competitive Intelligence | Marketing | Scoop.it

A recent IBM study suggests that although 80 percent of CMOs conduct market research and competitive benchmarking to make strategic decisions,too many rely on traditional (manual) practices that only offer little insights.

Instead of knowing what consumers want and how to market those products with great content and creative ads, CMOs need to do a better job at managing risk and showing their competitors who is boss. But to do so, marketing teams need structured goals, CI initiatives, and tools to produce action-driven competitive intelligence that supports marketing strategies and investment decisions.


Via Bonnie Hohhof, Ellen Naylor
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kendall irvine's comment, September 25, 2013 5:53 AM
I agree with Emmas highlight from the article about the importance of brands and companies needing to complete market research. It is an important aspect of any business and should be something frequent that is happened in order to remain at the top. It is important that marketers take time to analyse information they come across from researchers and decide the best way how they can make their product or brand that they are associated with better.
Ellen Naylor's curator insight, September 25, 2013 4:01 PM

I think the bottom line is everyone has their agenda in competitive intelligence and marketers often confuse competitive intelligence and market research, which are different animals.

Kamal Sunker's comment, September 25, 2013 9:15 PM
Good post Emma, it is important that before we even start planning a strategy, we must first be able to identify who our competitors are so we can gain an advantage over them. The more information we have, the more effective our campaigns will be and the easier it will be for us to 'blow our competitors out of the water'. This article also outlines the fact that marketing teams need to have structured goals. Not just for the sake of gaining knowledge of the competition and the target audience but also for investors. This was a good read.
Rescooped by Beth Plutchak from Strategy and Competitive Intelligence by Bonnie Hohhof
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Association of Independent Information Professionals (AIIP) Attracts Growing Global Membership

Association of Independent Information Professionals (AIIP) Attracts Growing Global Membership | Marketing | Scoop.it

The Association of Information Professionals (AIIP, http://www.aiip.org) is the premier industry association for independent information professionals. The membership consists of more than 500 owners from around the world whose firms provide research and consulting services across a wide variety of industries. Business research, competitive intelligence, market analysis, database development, training, and information management consulting are just a few of the areas in which AIIP members specialize.


Via Bonnie Hohhof
Beth Plutchak's insight:

This is a press release from my professional association. Proud to be a member.

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Avoid Competitive Blind Spots - Memphis Daily News

Avoid Competitive Blind Spots - Memphis Daily News | Marketing | Scoop.it
Avoid Competitive Blind Spots
Memphis Daily News
It's too bad we even have to ask this question, but the vast majority of the companies we meet with do not have a formal process nor do they analyze competitors regularly as a matter of course.
Beth Plutchak's insight:

I help companies put strategic competitive analysis in place, by gathering data and putting it into a snapshot view that meets their goals. As a member of the Association of Independant Information Professionals I can access sources of information most companies can't. 

 

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Competitive Analysis: 4 Things to Study | OpenView Blog

Competitive Analysis: 4 Things to Study | OpenView Blog | Marketing | Scoop.it
If you are looking to enter a new market or to redefine your positioning in an existing market, conducting competitive analysis by studying your competitors' performance and financial health is essential.
Beth Plutchak's insight:

Contact me if you would like someone with experience to do this for you.

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