there is one element that’s usually missing from most other competitor analyses. It’s executive profiles, which contain deep professional, behavioral, and personal insights on C-level and senior employees who work to compete against your company. While financial reports and product lists could tell you what’s happening on a tactical, day-to-day level, executive profiles will tell you what’s happening or will happen on a strategic, big-picture level for a competitor analysis. After all, an executive's personality, past experiences, and current activities do play a role in their company’s competitive advantage.
Via Bonnie Hohhof, Ellen Naylor