Data | Marketing Technology | Change Management
332 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by NewMadisonAve
Scoop.it!

Talent, not shadow IT or hackers, is what keeps CIOs up at night | The Enterprisers Project

Talent, not shadow IT or hackers, is what keeps CIOs up at night | The Enterprisers Project | Data | Marketing Technology | Change Management | Scoop.it
CIOs are often asked to answer the question “What keeps you up at night?” The intention of this question is usually to get them talking about the common pain points facing CIOs in a general sense. But the result is too often an overblown or misrepresented view of what's truly worrying CIOs when they turn off the lights at the end of the day. According to Adam Dennison, SVP and publisher of IDG Enterprise, for the most part, IT leaders have a pretty good handle on the common concerns facing their role – and what really keeps them up is not at all what you might think.
NewMadisonAve's insight:

Need help elevating your talent?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Despite Best Intentions, Most Organizations Misinterpret, Misuse Data

Despite Best Intentions, Most Organizations Misinterpret, Misuse Data | Data | Marketing Technology | Change Management | Scoop.it
Organizations for the most part agree on the great value of corporate data. Unfortunately, for the most part data professionals believe their organizations do a poor job of interpreting and using that data.
NewMadisonAve's insight:

Need help aligning Data Management with Action?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

CMO's Guide to Measurement

CMO's Guide to Measurement | Data | Marketing Technology | Change Management | Scoop.it
Gross rating points now span media, fueled by new viewability standards. Some marketers aren't pleased, but maybe they're looking at things the wrong way.
NewMadisonAve's insight:

CMO's how comfortable are you with your Digital Metrics? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

B2C Marketers Seek Clarity on Marketing Tech - eMarketer

B2C Marketers Seek Clarity on Marketing Tech - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
Nearly two in five business-to-consumer (B2C) marketers have their eye on marketing technology, according to July 2015 research, but they’re having a hard time identifying what they need.
NewMadisonAve's insight:

Marketers: Need help navigating the complexity?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

The Two Questions You Need to Ask Your Data Analysts

The Two Questions You Need to Ask Your Data Analysts | Data | Marketing Technology | Change Management | Scoop.it
The Two Questions You Need to Ask Your Data Analysts
NewMadisonAve's insight:

How are you framing your data driven decisions?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Budgets Hold Back Marketing Technology Investment - eMarketer

Budgets Hold Back Marketing Technology Investment - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
The marketing technology space is seeing substantial growth as the market continues to mature, but lack of budget and difficulty of implementation has many unsure of where to even begin.
NewMadisonAve's insight:

Need a marketing technology business plan? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Shoppers Want Personalization - eMarketer

Shoppers Want Personalization - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
Does email deliver?
NewMadisonAve's insight:

How relevant are you along the Customer Journey?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

How Big Data Drives Digital Marketing Success | SmartData Collective

How Big Data Drives Digital Marketing Success | SmartData Collective | Data | Marketing Technology | Change Management | Scoop.it
(digital) How Big Data Drives Digital Marketing SuccessIt’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture.
NewMadisonAve's insight:

Marketers: Need help gaining clarity? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

60 Seconds Smarter: Big Data

60 Seconds Smarter: Big Data | Data | Marketing Technology | Change Management | Scoop.it
Tackling tough tech in a minute or less. This episode explores Big Data with Shawn Rogers, VP, BI and Data Warehousing for Enterprise Management Associates
NewMadisonAve's insight:

Looking for a quick & simple primer on Big Data?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

What Technologies Are Most Important to Marketers? - eMarketer

What Technologies Are Most Important to Marketers? - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers, according to one survey. But will other currently valued marketing technologies hold relevance, or are new categories set to grow in importance?
NewMadisonAve's insight:

B2B Marketers: What Marketing Technology is driving your ROI?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement

Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement | Data | Marketing Technology | Change Management | Scoop.it
Metrics & ROI - Marketing measurement is a journey that has roughly five stages, but many marketers get stuck in the second one. Here are signs that you may be stuck.
NewMadisonAve's insight:

Marketers: Need help getting unstuck?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Where’s The Money in Data? (Part II)

Where’s The Money in Data? (Part II) | Data | Marketing Technology | Change Management | Scoop.it
As we progress further in to the age of digitization many executives are asking How do we use data to drive revenue? or Where s the money in data? Here s part two of my answer.
NewMadisonAve's insight:

Need help finding the value in your data?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

How to Synchronize Your Marketing With the Customer Journey

How to Synchronize Your Marketing With the Customer Journey | Data | Marketing Technology | Change Management | Scoop.it
Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's ...
NewMadisonAve's insight:

Got a single view?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

CIO survival: Digital mindset and the impact on IT | ZDNet

CIO survival: Digital mindset and the impact on IT | ZDNet | Data | Marketing Technology | Change Management | Scoop.it
Every CIO must understand changing expectations from modern business users. No IT leader should overlook this essential skill!
NewMadisonAve's insight:

CIOs: What is your team's digital mindset? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Marketers More Optimistic About Data-Driven Revenues - eMarketer

Marketers More Optimistic About Data-Driven Revenues - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
Marketers are spending more on—and generating more revenues from—their data-driven marketing efforts, according to research. Customer acquisition and retention are key priorities of such efforts.
NewMadisonAve's insight:

Marketers: Ready to drive more revenue with data?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

CIOs Face Growing Data Management, Quality Pressures

CIOs Face Growing Data Management, Quality Pressures | Data | Marketing Technology | Change Management | Scoop.it
Chief information officers are facing increased data management responsibilities, but many can t shoulder this burden alone, and that is driving increased hiring of data professionals or the appointment of chief data officers.
NewMadisonAve's insight:

CIO's: Need help getting your Data right? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Predictive Marketing Will Be Key Piece of Technology Stack - eMarketer

Predictive Marketing Will Be Key Piece of Technology Stack - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
Digital marketing has long promised greater effectiveness and efficiency thanks to data, and a host of tools and techniques have been added to the marketing stack to that end. Predictive marketing—a method of extracting information from customer datasets to detect a pattern and, ultimately, predict future outcomes and trends—is quickly becoming important among business-to-business (B2B) marketers.
NewMadisonAve's insight:

Using it yet?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

How harnessing customer data can help you optimise digital commerce performance

How harnessing customer data can help you optimise digital commerce performance | Data | Marketing Technology | Change Management | Scoop.it
Do you know your customers? Do you know them well enough to answer questions about purchase history, demographics and preferences? Probably not.
NewMadisonAve's insight:

Making Data useful? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Realize You’re a Data Company or Be Left Behind | SmartData Collective

Realize You’re a Data Company or Be Left Behind | SmartData Collective | Data | Marketing Technology | Change Management | Scoop.it
(Image) If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food?You might say any of those and more – it doesn’t really matter. You’d be wrong.Let’s back up. What is the essence of business? It’s not sales, it’s not marketing, and it’s not products.It’s understanding your customer.
NewMadisonAve's insight:

Ready to lead the way with Data?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Keep Up with Your Quants

Keep Up with Your Quants | Data | Marketing Technology | Change Management | Scoop.it
An innumerate’s guide to navigating big data
NewMadisonAve's insight:

Marketers: How smart a consumer of Analytics are you?

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

This Is Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020

This Is Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020 | Data | Marketing Technology | Change Management | Scoop.it
Purchasing on smartphones and tablets will grow from $115 billion this year to $252 billion by 2020, according to a Forrester Research report released today. That represents a 119 percent increase during the next five years for mobile commerce.
NewMadisonAve's insight:

Are your ready? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Where's the Money In Data (Part III)

Where's the Money In Data (Part III) | Data | Marketing Technology | Change Management | Scoop.it
The value in the delivery of new data products and services must be so obvious and compelling that customers can t afford not to take action.
NewMadisonAve's insight:

Are you taking action on your Data? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Marketers Are Noticing Benefits from Big Data - eMarketer

Marketers Are Noticing Benefits from Big Data - eMarketer | Data | Marketing Technology | Change Management | Scoop.it
There’s no such thing as a free lunch, and harnessing data for better marketing and business results is no exception. It costs time and resources to get, maintain, understand and use data—but decision-makers worldwide are seeing a benefit.
NewMadisonAve's insight:

Using Big Data yet to boost your Marketing? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

Where’s The Money in Data? (Part I)

Where’s The Money in Data? (Part I) | Data | Marketing Technology | Change Management | Scoop.it
As we progress further in to the age of digitization many executives are asking How do we use data to drive revenue? or Where s the money in data? Here s part one of my answer.
NewMadisonAve's insight:

Need help monetizing your Data? 

more...
No comment yet.
Scooped by NewMadisonAve
Scoop.it!

How Many Types of KPIs Are There?

How Many Types of KPIs Are There? | Data | Marketing Technology | Change Management | Scoop.it
Finally, some guidance for your scorecards and dashboards. Here are five areas that potentially deserve your attention.
NewMadisonAve's insight:

Need help tracking strategic initiative outcomes? 

more...
No comment yet.