Big Data and Personalization
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it’s still about the experience

it’s still about the experience | Big Data and Personalization | Scoop.it
“Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant.

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Let's not forget: A Business Is More than Just Content: 4 Areas You Should Worry About

Let's not forget: A Business Is More than Just Content: 4 Areas You Should Worry About | Big Data and Personalization | Scoop.it
Many content marketers and business owners are pumping out content without having any clue of how it makes them money.

You need to understand that content is just one part of marketing, let alone a business as a whole.

Via Brian Yanish - MarketingHits.com, Fred Zimny
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China's State Sponsored Corporate Espionage

China's State Sponsored Corporate Espionage | Big Data and Personalization | Scoop.it

Economic espionage sponsored by the Chinese government is costing U.S. corporations hundreds of billions of dollars and more than two million jobs


Via Bonnie Hohhof
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Who Really Controls What You See in Your Facebook Feed—and Why They Keep Changing It   

Who Really Controls What You See in Your Facebook Feed—and Why They Keep Changing It    | Big Data and Personalization | Scoop.it
Every time you open Facebook, one of the world’s most influential, controversial, and misunderstood algorithms springs into action. It scans and collects e

Via Alex Grech
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malek's comment, January 19, 6:12 PM
"The limits of my language.." a smart touch on computer algorithms
pdeppisch's comment, January 19, 6:49 PM
LOL - for all of us! :)
Venkatesh Iyer (venkyiyer.com)'s curator insight, January 20, 12:54 AM

"It fueled the stratospheric rise of billion-dollar companies like Zynga and LivingSocial—only to suck the helium from them a year or two later with a few adjustments to its code, leaving behind empty-pocketed investors and laid-off workers." Says it all, doesn't it?

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it’s still about the experience

it’s still about the experience | Big Data and Personalization | Scoop.it
“Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant.

Via Fred Zimny
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DMG The State of Social Customer Care

DMG The State of Social Customer Care | Big Data and Personalization | Scoop.it

The State of Social Customer Care
 
Whether companies are ready for it or not, social networking is forcing them to reevaluate their approach to servicing. Customers want to interact with companies via social media; however, only a small (but growing) number of organizations are doing a good job with social customer care today, and most concentrate on handling Facebook and Twitter.
  
Social Media is More than a Communication Channel
  
At its most basic level, social media is just another channel; but if that is all it is perceived to be in your organization - a channel to be captured, controlled and managed - its value, power and benefits will be underutilized. Enterprises that are actively managing their social media presence are reaping significant benefits from their investments. They are using social networks effectively to engage their customers and prospects in public forums, and are attracting the attention of prospects on a worldwide basis. This contributes to their social presence and clout, which increases their ratings in search engines and attracts more visitors and business. In short, it's simply good business.
  
Other organizations approach social media in a more passive manner. They are using tools to monitor social networks for mentions of their organization, so they can identify issues and address them before they go viral. While these programs are less formal and beneficial, they can still be effective in identifying and containing customer concerns. But there is a substantial difference between companies that use social networking to enhance their image and those that engage in it to protect themselves.
  
Social Media is Essential for VoC
  


Via Fred Zimny
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ICX Symposium: What's guiding your digital media value? - Retail Customer Experience

ICX Symposium: What's guiding your digital media value? - Retail Customer Experience | Big Data and Personalization | Scoop.it
Today's consumer is a visual consumer who expects interactive communication and has about an 8-second attention span -- and the customer experience is no longer as much about price and product as it is about three other specific terms: place,...

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The Path to Personalization: A Framework for Digital Marketing Advancement

The Path to Personalization: A Framework for Digital Marketing Advancement | Big Data and Personalization | Scoop.it
In my recent articles, I’ve addressed the challenges marketers face as they begin to personalize experiences for their customers and the trends that affect the advancement of an organization’s digital marketing. Now to the most exciting part: A framework to help you start down the path to personalization in the digital world!
The purpose of the framework is to provide companies with a model to set their own paths based upon their specific priorities. Each company is starting from a different place and will advance along their own unique path. There are a lot of digital marketing maturity models out there, but they tend to be very rigid and linear. The reality is digital marketing advancement is not linear and therefore, there is no single, prescribed path to personalization.
As you’ll see, the framework shows the importance of beginning the journey with a solid data and measurement strategy. It then breaks down each of the following five areas of digital marketing in terms of what it means to advance in each:

Each area of the framework has a spectrum from less advanced to more advanced, differentiated generally as follows:

Via Fred Zimny
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7 technology lessons retailers learned in 2015

7 technology lessons retailers learned in 2015 | Big Data and Personalization | Scoop.it
As the autumn air turns crisp and the leaves fall, retailers around the country are gearing up for what they hope is a highly profitable holiday season. But besides making sure they’re fully stocked with the holiday gifts customers want, they are also taking stock of everything they learned in 2015 – so they can up their game after the New Year rolls around. 


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This is particularly true in the realm of sophisticated technology tools, which can now be found in every nook and cranny of today’s leading retail organizations – from up and down the supply chain and every corner of the store, across marketing departments, and, of course, at the very core of ecommerce and mobile. Savvy retailers know that in order to compete in a fast-paced landscape of demanding customers looking for shopping Nirvana through smartphones and social media, they need to keep up with constantly evolving technology at every turn. 

These are seven big lessons retailers learned in 2015, with an eye towards 2016 success: 

1. Sales associates need to be tech-empowered 

In 2015, retailers learned that sales associates can no longer be focused on the details of just one location, but have insight into available inventory across the brand’s full network, as well as an understanding of customer preferences and transaction histories,” says Vikas Aron, director at Manhattan Associates, a supply chain software provider. “Essentially, they are selling the enterprise, not just the stock of one location, and as such they must act as enterprise sales associates.” That means retailers must focus on training their associates to use and understand technology tools not only to serve in-store customers, but pick, pack and ship inventory and handle omnichannel orders and questions. 

[Related: 5 cutting-edge retail technology trends] 

Via Fred Zimny
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Two Ways to Keep Your Data from Tricking You

Two Ways to Keep Your Data from Tricking You | Big Data and Personalization | Scoop.it
Unfortunately, the mechanisms of motivated reasoning kick in unconsciously from the moment we look at data. As a result, there is a tendency to see what we expect to see. That is, there is a danger that data will not lead us to think differently, but instead to solidify existing beliefs that really should have been challenged.

Via Bonnie Hohhof
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Internet of Things: Opportunities and Challenges - OpenMind

Internet of Things: Opportunities and Challenges - OpenMind | Big Data and Personalization | Scoop.it
The IoT has the potential to connect 10X as many (28 billion) “things” to the Internet by 2020. Learn more about it with Ahmed Banafa.

Via Tony Shan
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Béatrice Rivalier's curator insight, October 26, 2015 4:05 AM

le point sur les implications en terme de mise en place des objets connectés notamment sur  l'organisation de l'entreprise 

Béatrice Rivalier's curator insight, October 26, 2015 4:11 AM

les implications sur  l'organisation de l'entreprise  de la mise en place de tous ces objets connectés !

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Artificial Intelligence Outperforms Human Data Scientists - IEEE Spectrum

Artificial Intelligence Outperforms Human Data Scientists - IEEE Spectrum | Big Data and Personalization | Scoop.it

MIT’s “Data Science Machine” software represents a fully automated process capable of building such predictive computer models by identifying relevant features in raw data. Such a tool could make human data scientists even more effective by allowing them to build and test such predictive models in far less time. But it might also help more individuals and companies harness the power of Big Data without the aid of trained data scientists.


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Make Personalization Work by Starting with the Right Data

Make Personalization Work by Starting with the Right Data | Big Data and Personalization | Scoop.it
Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword?

Via Fred Zimny
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The New Gold: Service Design

The New Gold: Service Design | Big Data and Personalization | Scoop.it
Service design builds on a designer’s way of thinking by placing users at the centre of a service model.

Via Fred Zimny
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How To Evaluate Your Content Without Sales-Based Metrics

How To Evaluate Your Content Without Sales-Based Metrics | Big Data and Personalization | Scoop.it
According to the Content Marketing Institute’s 2016 Benchmark, Budgets and Trends report, 58% of B2C marketers and 55% of B2B marketers are unclear or unsure what content marketing effectiveness lo…

Via Stefano Principato
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Semantic Search Engine Omnity Reckons It Can Beat Google

Semantic Search Engine Omnity Reckons It Can Beat Google | Big Data and Personalization | Scoop.it
After several years in secretive development, Omnity hopes that its semantic search engine can change our very idea of what online search can actually accomplish.

Via THE *OFFICIAL ANDREASCY*, malek
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Tips for Product Managers: 6 Tips on Competitive Intelligence

There’s no doubt that gathering competitive information is challenging for any product manager, particularly if your competitors are small private companies or you have no budget. You may have already done the obvious – scoured the competitor’s website, signed up for Google Alerts or a newswire, attended a webinar and possibly purchased the competitor’s product. You have exhausted these ideas – now what?

Via Bonnie Hohhof
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HOME GIRAFFE's curator insight, December 28, 2015 11:12 PM

A good read for any manager.

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Baffle Web Trackers By Obfuscating Your Online Activities

Baffle Web Trackers By Obfuscating Your Online Activities | Big Data and Personalization | Scoop.it
Software that spits out misinformation about what you're actually doing on the web is a fascinating development in our relationship to online surveillance.

Via Ana Cristina Pratas, steve batchelder, malek
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Learning in the Modern Workplace is a mix of Experiences (the infographic)

Learning in the Modern Workplace is a mix of Experiences (the infographic) | Big Data and Personalization | Scoop.it

Via Marc Wachtfogel, PhD, Fred Zimny
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Rusty Warner's Blog: The Enterprise Marketing Technology Landscape - Simplified

Rusty Warner's Blog: The Enterprise Marketing Technology Landscape - Simplified | Big Data and Personalization | Scoop.it
We’ve all seen comprehensive diagrams featuring hundreds of vendor logos across multiple marketing technology categories. So, when tasked with mapping the technologies required to deliver contextual marketing, I decided to simplify things. For more details, see my new report “Combine Systems Of Insight And Engagement For Contextual Marketing.”

Forrester has defined broad “systems of X” categories that include systems of record, design, operation/automation, insight, and engagement. The latter two lend themselves to the enterprise marketing technology landscape.

Real-time analytics and insights drive the contextual marketing engine (below), and these tools fit squarely into the systems of insight category. Customer data bases and big data repositories fuel the engine, and as customer behavior refreshes them frequently, they, too, are systems of insight (as opposed to more static systems of record).

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Study shows marketers are hot for data, but many still using it in generic ways

Study shows marketers are hot for data, but many still using it in generic ways | Big Data and Personalization | Scoop.it
The chief marketing officer in most companies is turning into a data scientist, but the actual results of data-driven marketing remain mixed.

Via Fred Zimny
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The Secret to Sounding Smart? Using Simple Language

The Secret to Sounding Smart? Using Simple Language | Big Data and Personalization | Scoop.it

It might sound counterintuitive, but using four-syllable textbook words to demonstrate your smarts will actually make you appear less capable.

"So often, our intuitions about what will impress others are wrong," says Daniel M. Oppenheimer, professor of psychology at the UCLA Anderson School of Management. He led a series of studies on how the use of language can make one appear more or less intelligent.

In one study, the researchers took essays from online college admissions essays and replaced words using an algorithm to replace shorter words with longer words and asked participants to evaluate the quality of the author. Surprisingly, participants rated the authors as less capable and less confident. Concerned that the replacement strategy used made the essays worse, the researchers took sociology dissertation abstracts, which tend to be dense in long words, and replaced the longer words with shorter words. Participants judged the authors as more capable and intelligent if they were reading shorter words.


Via The Learning Factor
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The Learning Factor's curator insight, October 25, 2015 5:54 PM

Put down the thesaurus: Using big words actually makes you appear less capable.

elfindrain's comment, October 26, 2015 2:04 AM
Good
Dr. Deborah Brennan's curator insight, October 26, 2015 9:32 AM

This is an important insight as we guide schools to improve their practices.  The message must ne easy to access and understand.

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Digitalization has to be lead in organizations – but how?

Digitalization has to be lead in organizations – but how? | Big Data and Personalization | Scoop.it
Vesa introduced four lessons on how an organization can take leadership in the digitalization development. They are grouped on the following image with related activities specified further.

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Design Thinking: First Major Study Proves Successful Application in Companies - PR Newswire (press release)

Design Thinking: First Major Study Proves Successful Application in Companies - PR Newswire (press release) | Big Data and Personalization | Scoop.it
POTSDAM, Germany and PALO ALTO, California, October 13, 2015 /PRNewswire/ -- Design Thinking: First Major Study Proves Successful Application in Companies.

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The World’s Best and Most Dangerous Technologists

What will be the next groundbreaking technology to emerge from DARPA research? For over 50 years, DARPA has developed game-changing technologies that have changed both the military landscape and civil society. Developments as foundational as voice-recognition software, mobile GPS receivers, and the modern Internet can trace their origins back to DARPA labs. Arati Prabhakar, director of DARPA, discusses the myriad of ways in which DARPA has shaped modern life and how it hopes to do so in the future.


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Automating big-data analysis - The MIT Tech replaces human intuition with algorithms

Automating big-data analysis - The MIT Tech replaces human intuition with algorithms | Big Data and Personalization | Scoop.it
A new system designed by MIT computer scientists that replaces human intuition with algorithms outperforms 615 of 906 human teams.

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jaynalocke's curator insight, October 16, 2015 10:21 AM

Big data analytics is becoming crucial in science and technology. Now someone should write an app that takes the data and auto-generates really nice infographics.