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La #WorldCup diventa Second Screen con le app di TOK.tv - Sportsays

La #WorldCup diventa Second Screen con le app di TOK.tv - Sportsays | (Big) Data Analysis | Scoop.it
Facebook e Twitter si stanno dando battaglia per la corona di miglior social per seguire la Coppa del Mondo in Brasile che prenderà il via oggi, ma parallelamente a questi servizi gli utenti dimostrano di apprezzare sempre più le applicazioni Second Screen per smartphone e tablet come le neonate app mondiali create da TOK Tv.
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Beyond Big Data: Why Human Interpretation Still Counts

Beyond Big Data: Why Human Interpretation Still Counts | (Big) Data Analysis | Scoop.it
Tech tools that gather and break down Big Data are an important part of a business' marketing strategy, but blindly following data without human interpretation may not get you the results you want.

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Data Visualization Is The Future - Here's Why

Data Visualization Is The Future - Here's Why | (Big) Data Analysis | Scoop.it
We’ve all heard that Big Data is the future. But according to Phil Simon’s new book The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions, that may not be quite right. Big Data is a powerful discovery tool for companies seeking to glean new insights. But [...]

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#NokiaMWC: la percezione del brand al Mobile World Congress di Barcelona

#NokiaMWC: la percezione del brand al Mobile World Congress di Barcelona | (Big) Data Analysis | Scoop.it
Il nostro corporate blog con gli ultimi aggiornamenti su AIDA Monitoring e ricerche, analisi e notizie su Social Media, Social CRM e Data Analysis.

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Updated Big Data Strategy Document

Updated Big Data Strategy Document | (Big) Data Analysis | Scoop.it
Note:  This blog is an enhancement to the business strategy decomposition process covered in chapter 6: “Creating the Big Data Strategy” of the “Big Data: Understanding How Data Powers Big Business...

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Social Media Crisis Management: come creare una propria strategia

Social Media Crisis Management: come creare una propria strategia | (Big) Data Analysis | Scoop.it

Come definire dei processi di Crisis Management?
In che modo coinvolgere i diversi ruoli dell'azienda?

 


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New York City is using big data to predict fires

New York City is using big data to predict fires | (Big) Data Analysis | Scoop.it
There are certain factors that make buildings in New York City more likely to have a fire, including average neighborhood income, the age of the building, and whether it has electrical issues. The...

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Introducing analytics for Twitter Cards

Introducing analytics for Twitter Cards | (Big) Data Analysis | Scoop.it
Today we’re beginning to roll out analytics for Twitter Cards to help you understand how your Cards are performing....

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AIDA Monitoring's curator insight, January 24, 2014 4:19 AM

Twitter rilascia gli analytics anche per le Cards e spinge (ancora di più) sul targeted advertising, senza dimenticare la TV ovviamente

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Made in Italy - Google Cultural Institute

Made in Italy - Google Cultural Institute | (Big) Data Analysis | Scoop.it
L'Istituto culturale Google raccoglie in un museo virtuale milioni di manufatti di più partner, insieme al racconto delle vicende che hanno portato alla loro creazione.

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AIDA Monitoring's curator insight, January 22, 2014 4:23 AM

Il Google Cultural Institute valorizza il Made in Italy e le PMI con una piattaforma di navigazione interattiva sul nostro territorio: ottimo esempio di supporto digitale al valore reale del nostro patrimonio.

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Facebook tweaks News Feed algorithm to promote link share posts from Pages over text status updates

Facebook tweaks News Feed algorithm to promote link share posts from Pages over text status updates | (Big) Data Analysis | Scoop.it
Facebook today announced a change to its News Feed algorithm that tweaks which story types it shows from Pages. The company is promising a decrease in the distribution of text status ...

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AIDA Monitoring's curator insight, January 22, 2014 3:41 AM

Facebook continua a modificare il proprio algoritmo.
L'ultima novità conferma quanto già noto: gli status updates testuali - a differenza delle immagini - non sono premianti in termini di reach.
Vedremo nelle prossime settimane le conseguenze di questo nuovo cambiamento.

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30 Tools for Data Visualization

30 Tools for Data Visualization | (Big) Data Analysis | Scoop.it
During the past few years the demand regarding Data Info-graphics has increased in volume and demand as well as in clarity.
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Social e anti gerarchiche: ecco come le birre artigianali hanno conquistato il mercato italiano

Social e anti gerarchiche: ecco come le birre artigianali hanno conquistato il mercato italiano | (Big) Data Analysis | Scoop.it
Alla fine di settembre 2013, mentre in Italia cresceva il numero di manifestazioni dedicate alla birra artigianale, il nostro interesse verso quest’ambito ha

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Second screen and binge watching: why they are a perfect couple

Second screen and binge watching: why they are a perfect couple | (Big) Data Analysis | Scoop.it
Emanuela Zaccone's insight:

#SecondScreen, binge watching and on demand are not conflictual practices: do you still remember watching marathons?
Now add the Social TV layer...

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Got a case of the Mondays? You’re not alone

Got a case of the Mondays? You’re not alone | (Big) Data Analysis | Scoop.it
You are what you Tweet, based on this look at what we post on Twitter and when....

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AIDA Monitoring's curator insight, March 11, 2014 4:06 AM

Siete felici? Tristi? In ritardo per il lavoro o in balia dei postumi della sera precedente?
Di certo siete (inconsapevolmente) abitudinari, almeno su Twitter.
Ecco cosa è emerso dall'analisi dei tweets del 2013

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Big Data vs. Business Intelligence: pro e contro


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AIDA Monitoring's curator insight, February 10, 2014 4:25 AM

A volte c'è chi confonde Big Data e Business Intelligence: quali sono le differenze e i pro/contro?

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CenturyLinkVoice: Skip Pricey Super Bowl Ads: Brands Reach Customers Online With Big Data

CenturyLinkVoice: Skip Pricey Super Bowl Ads: Brands Reach Customers Online With Big Data | (Big) Data Analysis | Scoop.it
The Super Bowl has historically been a sales opportunity for only a few—those with the budgets to buy one of the most coveted ad slots on television. With 30 seconds of airtime selling for about $4 million (up 70 percent in the past decade), the decision to run an ad [...]

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Orbitz Labs debuts with experimental Big Data travel tools for consumers

Orbitz Labs debuts with experimental Big Data travel tools for consumers | (Big) Data Analysis | Scoop.it
Orbitz Labs is a set of tools aimed at helping American consumers book last-minute travel at destinations, leveraging the site's data via heat maps and interactive charts.

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AIDA Monitoring: un anno di evoluzioni e data analysis

AIDA Monitoring: un anno di evoluzioni e data analysis | (Big) Data Analysis | Scoop.it

Dalla piattaforma di crawling proprietaria ad un sistema integrato di data analysis e Social CRM: ecco come siamo evoluti a partire dalle prime ricerche.


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AIDA Monitoring's curator insight, January 22, 2014 4:30 AM

AIDA Monitoring realizza soluzioni integrate di Social CRM, Social Media e Web Listening e data analysis per supportare le attività dei brand in ambito digital.

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Google Research lancia Music Timeline

Google Research lancia Music Timeline | (Big) Data Analysis | Scoop.it

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AIDA Monitoring's curator insight, January 22, 2014 4:15 AM

Google Research lancia Music Timeline (e punta a incrementare le visite allo store) #datavisualization

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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | (Big) Data Analysis | Scoop.it
The team that runs the Times' Twitter accounts looked back on what they learned — what worked, what didn't — from running @nytimes in 2013.

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AIDA Monitoring's curator insight, January 22, 2014 3:36 AM

Misurare l'efficacia delle attività sui #SocialMedia può aiutare a organizzare meglio piani editoriali e strategie di azione?
Quali sono gli indicatori più rilevanti?
Dal The New York Times una interessante sintesi del loro 2013 su Twitter e una serie di utili consigli operativi.

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How big data is changing the cost of insurance - BBC News

How big data is changing the cost of insurance - BBC News | (Big) Data Analysis | Scoop.it
BBC News
How big data is changing the cost of insurance
BBC News
Better big data technologies, like the telematic driving data collected by car companies or even information gathered from social media profiles, can help augment that risk profile.
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