Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.
"Social media has become an integral part of any marketing strategy. As a restaurant, where should you focus your online marketing efforts? According to a recent article in Forbes, the hot social media platforms for 2014 go beyond Facebook and Twitter to include Google+, Instagram and the reemergence of MySpace. The Forbes piece also makes this important point: Investment in social media is a Necessity, not a luxury."
It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.
Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.
Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.
On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.
Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.
Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.
If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.
With this infographic, learn how to create effective posts on each major site to maximize reach and potential.
Content marketing news, tips, and insight from the makers of Social Eddy. Learn about content curation, social marketing, and all things social media.
Michael Cudahy's insight:
According to the 2012 Small and Medium Social Business Study conducted by the SMB Group, just 24% of small businesses use social media “strategically, in a planned way.” Let’s hope for your sake you’re not part of that other 76%!
Excerpted from article on KISSmetrics: "Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time. Below are six things we did that increased our sign-up rate by more than 75%.
1. Short Simple Headline: Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do. You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.
2. Images: Yes, an image can say a lot about your website or product without having to use many words. We put a bright, cheerful image of our software on the home page. It says a few things right away.
3. Social Proof: There are a few types of social proof that work really well: - Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company. - Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product. - Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it. - Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo. - Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.
4. Video: There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.
5. Longer Home Page: This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.
6. Call to Action: Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.