Lorsqu’on écrit régulièrement des articles de blog, on aime qu’ils soient lus. Trop souvent, on lance un blog qu’on abandonne quelques semaines plus tard parce que les visiteurs ne sont pas au rendez-vous.
SAGA, Japan - A municipal library run by the operator of the Tsutaya movie rental and bookshop chain opened Monday in Takeo, Saga Prefecture, featuring a Starbucks cafe, in what is believed to be the first public-private partnership of its kind.
An old idea reinvented for the 21st century.Co-working spaces are often treated today as a novelt but the idea is actually as old as the public library.
One of the world’s first and most famous libraries, in Alexandria, Egypt, was frequently home some 2,000 years ago to the self-starters and self-employed of that era. “When you look back in history, they had philosophers and mathematicians and all sorts of folks who would get together and solve the problems of their time,” says Tracy Lea, the venture manager with Arizona State University’s economic development and community engagement arm. “We kind of look at it as the first template for the university. They had lecture halls, gathering spaces. They had co-working spaces.”
Are you video-marketing your library yet? If you are, you probably already know how effective it can be; if you aren’t, by the end of this column I hope to have convinced you that it’s not just essential but infinitely achievable.
Among the more recognized and often repeated findings emerging from Ithaka S & R’s faculty research studies, including the recent 2012 report, is the revelation that faculty primarily perceive the academic library as their purchasing agent.
Four levels of user experience (column titled “Building Customer Communities is the Key to Creating Value“) and how to get there:
1. In Level One the organization is perceived by its customers as simply the supplier of some commodity
2. A Level Two experience would represent an improvement for librarians because it moves beyond content to a state where community members believe you help them accomplish something, but it’s more than just basic productivity.
3. At Level Three there is more engagement, emotional connection and relationship building.
With the rise of online resources, public libraries are facing the challenge of having to adapt in order to remain engaging in their communities. Take a look at this infographic to see how they are making their mark in the digital age.
Have you created a core marketing message to use throughout all of your marketing efforts?
Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.
When Trent Miller realized that Madison’s Central Library would be a vast empty building for a brief time — after the collection was moved out and before demolition for a renovation began — the library gallery coordinator knew he had to organize a...