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La mercatique en bibliothèque / Marketing and libraries
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Banned Books Trading Cards Exhibit

Banned Books Trading Cards Exhibit | BiblioMarketing | Scoop.it
It's Banned Books Week and we are celebrating the freedom to read in a unique way!
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Bibliolecture Je ne suis pas un livre de vampires * Not a book of vampires
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Du Bon Usage des Réseaux Sociaux Modern Marketer -thécaires are not dead Crowdfunding Bib & Web ACTU DES EBOOKS
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Making Room for Innovation

Making Room for Innovation | BiblioMarketing | Scoop.it
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4 Façons Efficaces de Promouvoir votre Blog - Emarketinglicious

4 Façons Efficaces de Promouvoir votre Blog - Emarketinglicious | BiblioMarketing | Scoop.it
Lorsqu’on écrit régulièrement des articles de blog, on aime qu’ils soient lus. Trop souvent, on lance un blog qu’on abandonne quelques semaines plus tard parce que les visiteurs ne sont pas au rendez-vous.

Via Valerie Thuillier
Valerie Thuillier's curator insight, May 10, 5:11 AM

Superbe article, construit et bien argumenté, j'adore !

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Audio Spotlight: Marketing Strategies Help Vitalize Audiobook Collections

Audio Spotlight: Marketing Strategies Help Vitalize Audiobook Collections | BiblioMarketing | Scoop.it
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Un Café Starbucks en bibliothèque publique | Only in Japan: Public library with Starbucks cafe

Un Café Starbucks en bibliothèque publique | Only in Japan: Public library with Starbucks cafe | BiblioMarketing | Scoop.it
SAGA, Japan - A municipal library run by the operator of the Tsutaya movie rental and bookshop chain opened Monday in Takeo, Saga Prefecture, featuring a Starbucks cafe, in what is believed to be the first public-private partnership of its kind.

Via Marie D. Martel
Marie D. Martel's curator insight, April 2, 6:39 AM

"A municipal library run by the operator of the Tsutaya movie rental and bookshop chain opened Monday in Takeo, Saga Prefecture, featuring a Starbucks cafe, in what is believed to be the first public-private partnership of its kind."

Commentaire : Ce n'est la seule bibliothèque en partenariat avec Starbucks.

Rescooped by Michelle Bourque from innovative libraries
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Why Libraries Should Be the Next Great Start-Up Incubators

Why Libraries Should Be the Next Great Start-Up Incubators | BiblioMarketing | Scoop.it

An old idea reinvented for the 21st century.Co-working spaces are often treated today as a novelt but the idea is actually as old as the public library.

One of the world’s first and most famous libraries, in Alexandria, Egypt, was frequently home some 2,000 years ago to the self-starters and self-employed of that era. “When you look back in history, they had philosophers and mathematicians and all sorts of folks who would get together and solve the problems of their time,” says Tracy Lea, the venture manager with Arizona State University’s economic development and community engagement arm. “We kind of look at it as the first template for the university. They had lecture halls, gathering spaces. They had co-working spaces.”

 


Via Trudy Raymakers
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Crowdsourced Design: Why Los Angeles Is Asking the Public to Create the Library of the Future

Crowdsourced Design: Why Los Angeles Is Asking the Public to Create the Library of the Future | BiblioMarketing | Scoop.it
Crowdsourced Design: Why Los Angeles Is Asking the Public to Create the Library of the Future
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Rescooped by Michelle Bourque from Library world, new trends, technologies
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results of an exclusive survey across the U.S. on public library marketing

results of an exclusive survey across the U.S. on public library marketing | BiblioMarketing | Scoop.it
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Edge Benchmarks Debut

Edge Benchmarks Debut | BiblioMarketing | Scoop.it
Today is the day! After almost two years of development, the Edge benchmarks are making their public debut.
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Stunning idea: digital library in Bucharest subway station [pictures] | Ebook Friendly

An ambient ad campain by Vodafone Romania: digital library on Victoria metro station in Bucharest.
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Libraries Try to Update the Bookstore Model

Libraries Try to Update the Bookstore Model | BiblioMarketing | Scoop.it
As librarians struggle with the task of redefining their roles in a digital age, many are seeing an opportunity to fill the void created by the loss of traditional bookstores.
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Rescooped by Michelle Bourque from LibraryLinks LiensBiblio
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Marketing with Video: It’s Now Essential, and Easier Than You Might Think

Marketing with Video: It’s Now Essential, and Easier Than You Might Think | BiblioMarketing | Scoop.it

Are you video-marketing your library yet? If you are, you probably already know how effective it can be; if you aren’t, by the end of this column I hope to have convinced you that it’s not just essential but infinitely achievable.

-Ned Potter


Via Robin Illsley
Karen du Toit's curator insight, December 19, 2012 2:24 AM

Practical tips for making and using videos!

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Roanoke Public Libraries trade toys for fines

Roanoke Public Libraries trade toys for fines | BiblioMarketing | Scoop.it
Every toy donated to the Roanoke Public Libraries this week will reduce your library fine by $1.
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Darien Library Does Gangnam Style

Our staff had a lot of fun creating this parody of Gangnam Style! Departments featured include the Children's Library, Materials Management, Reference, Teens...

Via AliceB aka Stardust
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Rescooped by Michelle Bourque from Library world, new trends, technologies
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Designing Better Libraries » Getting Community Members Beyond The Level One Library Experience

Among the more recognized and often repeated findings emerging from Ithaka S & R’s faculty research studies, including the recent 2012 report, is the revelation that faculty primarily perceive the academic library as their purchasing agent.

[...]

Four levels of user experience (column titled “Building Customer Communities is the Key to Creating Value“) and how to get there:

 

1. In Level One the organization is perceived by its customers as simply the supplier of some commodity

2. A Level Two experience would represent an improvement for librarians because it moves beyond content to a state where community members believe you help them accomplish something, but it’s more than just basic productivity.

3. At Level Three there is more engagement, emotional connection and relationship building.

4. the library achieves platform status.

 


Via Karen du Toit, Patrick Provencher
Karen du Toit's curator insight, May 7, 8:25 AM

Assessment of library experiences, and how to go to an engaged relationship with users!

repeatagain's curator insight, May 9, 5:18 PM

what libraries deliver is a level one experience – and we need to do better than that...

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The public library: historic artifact or adaptive success?

The public library: historic artifact or adaptive success? | BiblioMarketing | Scoop.it

With the rise of online resources, public libraries are facing the challenge of having to adapt in order to remain engaging in their communities. Take a look at this infographic to see how they are making their mark in the digital age.


Via Luca Baptista
Karen du Toit's curator insight, May 2, 10:20 AM

Public libraries making it in the digital age! - Infographic based on a 2012 Pew Research study of American public libraries.

Dawne Tortorella's curator insight, May 2, 10:47 PM

An infographic based on well researched data and cited appropriately - nice to see as a best practice.

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Three Steps to Your Ultimate Marketing Message

Three Steps to Your Ultimate Marketing Message | BiblioMarketing | Scoop.it

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

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Rescooped by Michelle Bourque from Les bibliothèques
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Comment faire entrer les gens dans une bibliothèque ? (Vidéo) | IDBOOX

Comment faire entrer les gens dans une bibliothèque ? (Vidéo) | IDBOOX | BiblioMarketing | Scoop.it
Les bibliothèques souffrent de la désaffection du public. Partout dans le monde le phénomène devient de plus en plus problématique. Comment réussir à

Via Frederic
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20 Ways Libraries Are Using Pinterest Right Now - Edudemic

20 Ways Libraries Are Using Pinterest Right Now - Edudemic | BiblioMarketing | Scoop.it
Pinterest is taking the social media world by storm, and it isn’t just popular with individual users.
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Enquête US sur le marketing des bibliothèques publiques - Vagabondages

Enquête US sur le marketing des bibliothèques publiques - Vagabondages | BiblioMarketing | Scoop.it
Signalétique d'accueil de la Welcome to North Brunswick Public Library, publiée par la New Jersey State Library. La revue professionnelle Library Journal publie cette semaine un
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Le deuxième vlogue Ados de Carlingwood 2013 | Ottawa Public Library / Bibliothèque publique d'Ottawa

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Rescooped by Michelle Bourque from BibliO-veilleur
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La danse à la barre verticale pour attirer le lecteur en bibliothèque - ActuaLitté

Jusqu'où faut-il aller pour attirer les lecteurs ?!


Via Fourmeux Thomas
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Makerspace: Madison Public Library sees innovation centers as a key part of its future

Makerspace: Madison Public Library sees innovation centers as a key part of its future | BiblioMarketing | Scoop.it
When Trent Miller realized that Madison’s Central Library would be a vast empty building for a brief time — after the collection was moved out and before demolition for a renovation began — the library gallery coordinator knew he had to organize a...
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N.Y. Public Library, Norman Foster Evict a Million Books

N.Y. Public Library, Norman Foster Evict a Million Books | BiblioMarketing | Scoop.it
A $300 million renovation of the New York Public Library’s ornate marble palace in midtown Manhattan will start by evicting 1.2 million books.
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Rescooped by Michelle Bourque from BiblioLivre
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De la réclame en bibliothèque

De la réclame en bibliothèque | BiblioMarketing | Scoop.it
J’aime énormément ces posters un peu rétro. On les trouve sur le site de Demco (une entreprise qui fournit les bibliothèques) mais seulement aux...

Via Marie C.
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Today’s public library: explore, learn, connect

Today’s public library: explore, learn, connect | BiblioMarketing | Scoop.it
Thomas Jones, Middle Georgia Regional Library System from Knight Foundation on Vimeo. Public libraries have always been the community’s go-to ...
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