BiblioMarketing

Lorsqu’on écrit régulièrement des articles de blog, on aime qu’ils soient lus. Trop souvent, on lance un blog qu’on abandonne quelques semaines plus tard parce que les visiteurs ne sont pas au rendez-vous.

SAGA, Japan - A municipal library run by the operator of the Tsutaya movie rental and bookshop chain opened Monday in Takeo, Saga Prefecture, featuring a Starbucks cafe, in what is believed to be the first public-private partnership of its kind.

An old idea reinvented for the 21st century.Co-working spaces are often treated today as a novelt but the idea is actually as old as the public library.

One of the world’s first and most famous libraries, in Alexandria, Egypt, was frequently home some 2,000 years ago to the self-starters and self-employed of that era. “When you look back in history, they had philosophers and mathematicians and all sorts of folks who would get together and solve the problems of their time,” says Tracy Lea, the venture manager with Arizona State University’s economic development and community engagement arm. “We kind of look at it as the first template for the university. They had lecture halls, gathering spaces. They had co-working spaces.”

Our staff had a lot of fun creating this parody of Gangnam Style! Departments featured include the Children's Library, Materials Management, Reference, Teens...

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

Les bibliothèques souffrent de la désaffection du public. Partout dans le monde le phénomène devient de plus en plus problématique. Comment réussir à