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Banned Books Trading Cards Exhibit

Banned Books Trading Cards Exhibit | BiblioMarketing | Scoop.it
It's Banned Books Week and we are celebrating the freedom to read in a unique way!
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BiblioMarketing
La mercatique en bibliothèque / Marketing and libraries
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A quelle heure publier sur les réseaux sociaux ?

A quelle heure publier sur les réseaux sociaux ? | BiblioMarketing | Scoop.it
Publier à la bonne heure c'est un des commandements community management à respecter pour avoir du succès sur les réseaux sociaux.
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Rescooped by Michelle Bourque from Outils et innovations pour mieux trouver, gérer et diffuser l'information
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7 usages de Pinterest en bibliothèque - Vagabondages

7 usages de Pinterest en bibliothèque - Vagabondages | BiblioMarketing | Scoop.it

comment les bibliothèques peuvent-elles s'emparer de cet outil ? Liste des principaux usages.


Via DV
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Rescooped by Michelle Bourque from LibraryLinks LiensBiblio
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What Does Word of Mouth Marketing REALLY Mean?

What Does Word of Mouth Marketing REALLY Mean? | BiblioMarketing | Scoop.it

There’s no better way to market your library than to have your users do it for you. Think about what it takes you personally to make a decision on trying out a new product or service—you’re bombarded with advertising messages 24/7, most of which you’ve probably learned to tune out and ignore, so when someone you trust and respect says to you ‘have you tried this specific example?’ you instantly value their recommendation above the white noise of traditional marketing. They are independent of any brand, they are speaking from their own experience—they are like you.

 

As library marketers, we all have an idea in our heads that we should be doing some sort of Word of Mouth Marketing. We know it is important enough to be referred to by its own shorthand (WOMM), and in fact, it even has its own association.

 

-Ned Potter


Via Robin Illsley
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Rescooped by Michelle Bourque from Biblio
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5 futures for libraries

5 futures for libraries | BiblioMarketing | Scoop.it

We’ve seen e-readers and libraries without print books. But beyond the obvious proliferation of e-books and fully online information sources, what might we see in the future of libraries?


Via Luca Baptista
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Valerie Hill's curator insight, February 2, 9:23 PM

I am starting to think all librarians must become embedded librarians.  We all live in virtual worlds (whether or not we have avatars) yet we all need a physical community hub, too. Librarians can meet information literacy needs in all spaces.

Rescooped by Michelle Bourque from Library Corner
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The Social Library: How Public Libraries Are Using Social Media

The Social Library: How Public Libraries Are Using Social Media | BiblioMarketing | Scoop.it
Like many of you, I'm connected to the Internet virtually every waking hour of my day - via computer, tablet and mobile phone. Yet I still regularly visit my local public library, in order to borrow books, CDs and DVDs.

Via Miguel Mimoso Correia
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Superb! A New Promo Video From The National Library of New Zealand “Collect, Connect, Co-Create” | LJ INFOdocket

Superb! A New Promo Video From The National Library of New Zealand “Collect, Connect, Co-Create” | LJ INFOdocket | BiblioMarketing | Scoop.it
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Rescooped by Michelle Bourque from ABCDaire : architecture, bibliothèque, culture, design
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Un Idea Store, nouvelle génération | Designing Libraries - The new Watney Market Idea Store: a marketplace of information

Un Idea Store, nouvelle génération | Designing Libraries - The new Watney Market Idea Store: a marketplace of information | BiblioMarketing | Scoop.it
Tower Hamlets has opened the latest of its innovative Idea Stores in Watney Market, designed by architects Bisset Adams to be a vibrant mix of services.

Via Bibliomancienne
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Bibliomancienne's curator insight, August 13, 2013 10:16 AM

Un Idea Store, nouvelle génération ouvre ses portes | Designing Libraries - The new Watney Market Idea Store: a marketplace of information

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Free Web 2.0 Tools for Libraries

Free Technology and Web 2.0Tools for Your Library Teresa S. Welsh, Ph.D. teresa.welsh@usm.edu Stacy Creel, Ph.D.

Via Karen du Toit, Trudy Raymakers
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Karen du Toit's curator insight, July 23, 2013 5:50 AM

Slideshare of free Web 2.0 tools for the library! Great resource!

Rescooped by Michelle Bourque from Bibliothèques - Libraries
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Libraries of the Future [VISUALIZATION] | LibraryScienceList.com

Libraries of the Future [VISUALIZATION] | LibraryScienceList.com | BiblioMarketing | Scoop.it

This infographic shows the evolution of information search and usage, and the evolving roles of the future librarian.  It was adapted from PewInternet.com, from a keynote address for the 2012 State University of New York Librarians Association Annual Conference.


Via Fe Angela M. Verzosa, Sarah Dereumetz
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Fe Angela M. Verzosa's curator insight, June 7, 2013 2:57 AM

This infographic shows the evolution of information search and usage, and the evolving roles of the future librarian (as evaluator, filter, certifier, aggregator, organizer, networker, and facilitator).  Click here to view the infographic: http://librarysciencelist.com/libraries-of-the-future-visualization/

Rescooped by Michelle Bourque from Tendances Médias sociaux
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[Infographie] Quel média social utiliser et comment ?

[Infographie] Quel média social utiliser et comment ? | BiblioMarketing | Scoop.it
Voici une infographie présentant divers médias sociaux qui vous guidera dans le choix de la plateforme la plus adaptée à vos besoins, selon vos objectifs (référencement naturel, engagement) et vos cibles, ainsi que les habiletés nécessaires à la...

Via Frederic
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4 Façons Efficaces de Promouvoir votre Blog - Emarketinglicious

4 Façons Efficaces de Promouvoir votre Blog - Emarketinglicious | BiblioMarketing | Scoop.it
Lorsqu’on écrit régulièrement des articles de blog, on aime qu’ils soient lus. Trop souvent, on lance un blog qu’on abandonne quelques semaines plus tard parce que les visiteurs ne sont pas au rendez-vous.
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L’avenir des bibliothèques pourrait se jouer dans les cafés ? | IDBOOX

L’avenir des bibliothèques pourrait se jouer dans les cafés ? | IDBOOX | BiblioMarketing | Scoop.it
Les bibliothèques du monde entier sont en train de réfléchir à leur avenir pour mieux satisfaire le lecteur de livres papier et numérique et pour éviter
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Rescooped by Michelle Bourque from Tendances Médias sociaux
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Marketing & médias sociaux : Quelles tendances pour 2014 ?

Marketing & médias sociaux : Quelles tendances pour 2014 ? | BiblioMarketing | Scoop.it

Via Frederic
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Rescooped by Michelle Bourque from Bib & Web
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A quoi ressemblera la bibliothèque de demain ?

A quoi ressemblera la bibliothèque de demain ? | BiblioMarketing | Scoop.it
Où je m'interroge sur le rôle de la Bibliothèque dans un monde connecté...

Via Alice Stardust
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Rescooped by Michelle Bourque from ProfessionalDevelopment PerfectionnementProfessionnel
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6 thoughts that spell marketing D-A-N-G-E-R

6 thoughts that spell marketing D-A-N-G-E-R | BiblioMarketing | Scoop.it

Keep these problematic mantras out of your head, or you’ll find yourself in the midst of a professional paralysis.

 

-Andy Crestodina


Via Robin Illsley
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Rescooped by Michelle Bourque from -thécaires are not dead
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Les bibliothécaires revisitent le clip "Sabotage" des Beastie Boys..

Beastie Boys + Librarians =

...

THX > Bibliothèques de Lachine


Via David Gunn
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Cyrille Noël's comment, September 5, 2013 2:57 PM
Fallait oser !
Rescooped by Michelle Bourque from Bibliothèques
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5 infographies sur l'importance des bibliothèques | Libraries matter: 5 fantastic library infographics

5 infographies sur l'importance des bibliothèques | Libraries matter: 5 fantastic library infographics | BiblioMarketing | Scoop.it
A selection of best library infographics from around the web.

Via Bibliomancienne
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Rescooped by Michelle Bourque from -thécaires are not dead
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Redesigner le bibliothécaire

Redesigner le bibliothécaire | BiblioMarketing | Scoop.it

Ce projet a été réalisé dans le cadre de la session de Biblio Remix du vendredi 28 juin, à l'EESAB de Rennes.

L'idée :

Les participants ont travaillé autour d’une idée qui a émergé pendant le brainstorming : "redesigner le/la bibliothécaire ! (et son environnement de travail".

Cette idée provenait elle-même d’une réflexion lancée par plusieurs participants : souvent, les bibliothécaires n’ont pas l’air commode / semblent occupés / ne donnent pas envie d’aller leur parler. Cela pourrait provenir de plusieurs choses : l’attitude des professionnels, leur environnement de travail (grands bureaux ou comptoirs qui les éloignent du public) et le regard (les clichés ?) que porte le public sur la bibliothèque.

Le projet a donc pour but de participer à l’évolution des bibliothèques enchangeant la présentation même du professionnel : changer l’image du bibliothécaire et de fait de la bibliothèque pour les rendre plus attrayants au yeux des publics et non publics.

...


Via David Gunn
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Benoit Vallauri's curator insight, August 14, 2013 11:03 AM

J'y étais ;) !

Lolibrarian's comment, September 3, 2013 5:46 PM
Cath, j'espere que tu m'as reconnu sur les photos :)
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Five Good Ideas I’ve seen for Public Libraries (Others too!)

Five Good Ideas I’ve seen for Public Libraries (Others too!) | BiblioMarketing | Scoop.it
I’ve seen a bunch of good ideas lately so I thought I’d share them here: Idea #1: Timelapse Video My new office is in the Toronto Public Library’s North Yoprk Central branch.  I am amazed every morning that I arrive before opening.  There are often...

Via Trudy Raymakers
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Rescooped by Michelle Bourque from La communication des bibliothèques
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Culture : Le marketing à la rescousse des bibliothèques publiques ... - webmanagercenter

Culture : Le marketing à la rescousse des bibliothèques publiques ...
webmanagercenter
Et si le marketing pouvait servir à quelque chose pour promouvoir les bibliothèques publiques.

Via Bibliofrance
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Webmanagercenter - Culture : Le marketing à la rescousse des bibliothèques publiques tunisiennes

Webmanagercenter - Culture : Le marketing à la rescousse des bibliothèques publiques tunisiennes | BiblioMarketing | Scoop.it
Webmanagercenter.com - Et si le marketing pouvait servir à quelque chose pour promouvoir les bibliothèques publiques. Ces dernières doivent se mettre aux stratégies de communication et à l’usage d’outils promotionnels...
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IMAGINEZ la Bibliothèque que vous désirez! Bibliothèque publique d'Ottawa

Joignez-vous à la discussion au www.imagine-opl-bpo.ca Cette vidéo a été créé par DanRascal pour la Bibliothèque publique d'Ottawa.
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Rescooped by Michelle Bourque from Library world, new trends, technologies
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Designing Better Libraries » Getting Community Members Beyond The Level One Library Experience

Among the more recognized and often repeated findings emerging from Ithaka S & R’s faculty research studies, including the recent 2012 report, is the revelation that faculty primarily perceive the academic library as their purchasing agent.

[...]

Four levels of user experience (column titled “Building Customer Communities is the Key to Creating Value“) and how to get there:

 

1. In Level One the organization is perceived by its customers as simply the supplier of some commodity

2. A Level Two experience would represent an improvement for librarians because it moves beyond content to a state where community members believe you help them accomplish something, but it’s more than just basic productivity.

3. At Level Three there is more engagement, emotional connection and relationship building.

4. the library achieves platform status.

 


Via Karen du Toit, Patrick Provencher
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Karen du Toit's curator insight, May 7, 2013 8:25 AM

Assessment of library experiences, and how to go to an engaged relationship with users!

repeatagain's curator insight, May 9, 2013 5:18 PM

what libraries deliver is a level one experience – and we need to do better than that...