Bhatt, Kinjal: ENGL101 CAS Research
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Bhatt, Kinjal: ENGL101 CAS Research
Identify current advertisement and recruitment techniques for volunteer organizations. Consider other possible methods.
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An Obama-Inspired Volunteer-Recruitment Web Site Will Soon Debut

Kinjal Bhatt's insight:

This source will provide another possibility for nonprofit organization advertisement. As part of Obama's campaign, he vowed to aide nonprofit groups specifically in recruitment. The creators of major "new-technology" websites have worked with technology developers to produce Obama's vision of a website titled All for Good. The website is similar to Craig Newmark's "Craigslist" website where volunteer organizations can share opportunities for the general public. The article also discusses Peter Deitz's database entitled "Social Actions" that is similar to the President's website. The website is created completly with altruistic motives because creators do not benefit from developing the technology. Rather, prospective volunteers benefit from being able to easily peruse through their options. In this way, however, the google advertisements seem better in that they require volunteers who already have an idea of the organization with which they with to work to come to them. This is a reliable source because it was found through the University of Maryland's Research Portal. Also, the source discusses a program that is open to the public and can therefore be referenced to ensure its authenticity first hand.

 

 

Citation:

Perry, Suzanne. "An Obama-Inspired Volunteer-Recruitment Web Site Will Soon Debut." Chronicle Of Philanthropy 21.17 (2009): 7. Academic Search Premier. Web. 23 Mar. 2013.

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Joe Bueter's comment, April 11, 2013 11:53 AM
Not all sources found through the Research Portal will necessarily be appropriate sources, however.
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Case Study: Google Adwords campaigns for Recruitment --> nice, simple example from down under.

Case Study: Google Adwords campaigns for Recruitment --> nice, simple example from down under. | Bhatt, Kinjal: ENGL101 CAS Research | Scoop.it
If this is you, we've put together the following case study on how Employment Office effectively uses Google Adwords to improve the results of our clients' recruitment campaigns and strengthen their [...] You might have heard ...
Kinjal Bhatt's insight:

I intend to use this article as a possible method of advertisement to be used by volunteer organizations. This method of advertisement allows organizations to place bids on key words. When a potential candidate searches these key words in google they will be offered the opportunity to explore the organization who has won the bid to the key words. This method of advertising for volunteer organizations seems especially beneficial because it requires the volunteer to have the desire to work with an organization, regardless of whether they know what specific organization they would like to work with. In this way, organizations will weed out those people who are simply volunteering for the egoistic reasons and will direct those candidates with altruistic motives to their volunteer organization. This article is reliable because it is an advertisement which requires it to hold truth in its promotion. However, some over enhancement of the product may be present because writers are attempting to make the service seem flawless when infact negative aspects of Google Adwords may not be described.

 

 

Citation:

Hansen, Peter O. "Need Help with Your Recruitment?" Case Study: Google Adwords Campaigns for Recruitment. Recruitment Marketing, 19 Mar. 2013. Web. 24 Mar. 2013. <http://www.employmentoffice.com.au/recruitment-news/11/02/13/case-study-google-adwords-campaigns-recruitment>.

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Advertisement Style and the Recruitment of Charity Volunteers

Kinjal Bhatt's insight:

This journal entry titled "Advertisement Style and the Recruitment of Charity Volunteers" is incredibly beneficial in multiple sections of my research. Primarily this source considers the people attempting to gain a volunteer position. Bennet and Kottasz consider the mentality of those people search for volunteer opportunities and what they look for in advertisement content. This journal entry is also beneficial in considering alternative methods for advertising. They suggest newspapers, direct mail, stalls and exhibitions, and leaflets. However, the source was written in the year 2000 when technology was not as engrained in society as it is today. The suggestions in this paper focus mainly on printed methods of advertisement. The main focus of the article is the altruistic versus egoistic approach people take when considering volunteer work. The Journal of Nonprofit and Public Sector Marketing is a reliable source so the use of this source in my paper will be valid.

 

 

Citation:

Bennett, Roger, and Rita Kottasz. "Advertisement Style And The Recruitment Of Charity Volunteers." Journal Of Nonprofit & Public Sector Marketing 8.2 (2000): 45. Business Source Complete. Web. 6 Mar. 2013.

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Joe Bueter's comment, April 11, 2013 11:51 AM
Looks like an excellent source, and the journal might provide you will more articles to consider.
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Sharing the Blame: Smoking Experimentation and Future Smoking-Attributable Mortality Due to Joe Camel and Marlboro Advertising and Promotions

Study conducted linking adolescent experimentation with cigarettes to cigarette company advertisements.

Kinjal Bhatt's insight:

This study tested the effects of advertising on new experimentation among young people. The group of young people were asked to select their favorite brand of cigarette based on advertisement and promotional items. Researches could then connect how many adolescants began smoking due to advertisements and eventually how many deaths were caused by certain advertisements. This journal entry will be used when discussing the egoistic approaches to advertisement. The source also provides sound statistical evidence that will enhance the pathos in my argument. Although it does not relate specifically to volunteering, it explicitly shows the detremental possibilities to egoistic advertisement. In this case, greed for monetary satisfaction. This source is published in an academic journal, which ensures its validity.

 

 

Citation:

Pierce, J. P., E. A. Gilpin, and W. S. Choi. "Sharing the Blame: Smoking Experimentation and Future Smoking-attributable Mortality Due to Joe Camel and Marlboro Advertising and Promotions." Tobacco Control 8.1 (1999): 37-44. Print.

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A day in the life of ... a volunteer respite carer

A day in the life of ... a volunteer respite carer | Bhatt, Kinjal: ENGL101 CAS Research | Scoop.it
To mark Share the Care week, Margaret Pedler wants to encourage others to sign up to help families with severely disabled children My husband Andy and I have been part of Southwark council's Family Link programme for two years; we spend one day a...

Via Jane Young
Kinjal Bhatt's insight:

This article is a prime example of a person who is representing a group in a promotional mannor. The woman is promoting the organization Family Link where a family is matched with a disabled child and spends time with this child periodically. The woman writing, Margaret Pedler, is using the Scoop.it! website to promote a specific volunteer organization. She focuses on the altruistic methods of advertisement as she explains her situation as a volunteer. Focusing mainly on an appeal to ethos, Pedler describes the altruistic benefits to working with the Family Link organization. This article will provide a primary source to suppourt the methods described in my source by Roger Bennett and Rita Kottasz, "Advertisement Style And The Recruitment Of Charity Volunteers." This promotion of the Family Link program will be used as an example of using social networking and public sites to promote volunteer causes. Therefore, it will be completly reliable because it is not used for content rather the method of conveying information is being analyzed.

 

 

Citation:

Pedler, Margaret. "A Day in the Life of ... A Volunteer Respite Carer." The Guardian. Guardian News and Media Limited, 22 Mar. 2013. Web. 24 Mar. 2013. <http://www.guardian.co.uk/social-care-network/2013/mar/22/day-life-volunteer-respite-carer>.

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Joe Bueter's comment, April 11, 2013 11:50 AM
Nice! I like the way you bridge this source with another.