Beyond Social Medias
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Beyond Social Medias.. and more!
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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | Beyond Social Medias | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


Via Antonino Militello, Neil Ferree
Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
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What Makes Social Media So Influential? [INFOGRAPHIC] | Social Media Today

What Makes Social Media So Influential? [INFOGRAPHIC] | Social Media Today | Beyond Social Medias | Scoop.it
Social media is the easiest, fastest and most explosive way to transmit and receive information! Here's an infographic that breaks it all down for you.
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Beyond Social Medias | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
Two Pens's curator insight, April 14, 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 6:38 AM
I agree, content needs to be written by someone with writing skills..
Woodoo Prod's comment, April 16, 6:42 AM
Yes, but not only. Writing skills + Social Media & Marketing skills :o)
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Hashtags May Be Coming to Facebook

Hashtags May Be Coming to Facebook | Beyond Social Medias | Scoop.it
Facebook is reportedly working on incorporating the hashtag into the social network. A Twitter staple, the Wall Street Journal reports that Facebook has plans to bring the hasht...
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The "Like My Facebook Page" Fallacy | Social Media Today

The "Like My Facebook Page" Fallacy | Social Media Today | Beyond Social Medias | Scoop.it
The click of a mouse has very little to do with loyalty to a product or service offering.
Woodoo Prod's insight:
I Totally Agree :o)
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Spotify’s social network arrives: New Follow tab is now gradually rolling out to users

Spotify’s social network arrives: New Follow tab is now gradually rolling out to users | Beyond Social Medias | Scoop.it
After teasing a heavy dose of discovery and social features, Spotify is gradually rolling out its 'Follow' tab to users on the desktop.

We first revealed these upcoming features ...
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So, #facebook fans pages are useless?!.

So, #facebook fans pages are useless?!. | Beyond Social Medias | Scoop.it
Great blog post at Kim Garst - Social Media & Personal Branding Strategist Business Coach, Social Media Training, Social Media Speaker | KimGarst.com :  
There are some interesting things happening with Facebook lately…of course what else is new?
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The Key Planets of the Social Media Universe - Infographic | Jeffbullas's Blog

The Key Planets of the Social Media Universe - Infographic | Jeffbullas's Blog | Beyond Social Medias | Scoop.it
There is a myth circulating that if you have a Facebook page for your business then that is all you to need to succeed at social media.
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Are You Falling Foul of the Facebook 20% Text Rule on Images? | Social Media Today

Are You Falling Foul of the Facebook 20% Text Rule on Images? | Social Media Today | Beyond Social Medias | Scoop.it
Facebook are now enforcing a "no more than 20% text in images" rule. But do you know what is and what isn't permitted?
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How do You Use LinkedIn? [INFOGRAPHIC] | Jeffbullas's Blog

How do You Use LinkedIn? [INFOGRAPHIC] | Jeffbullas's Blog | Beyond Social Medias | Scoop.it
LinkedIn is maybe the poor second cousin of the social networking fraternity with its glamorous siblings Facebook and Twitter hogging the limelight.
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Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC] - AllTwitter

Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC] - AllTwitter | Beyond Social Medias | Scoop.it
Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC] (RT @alltwtr: Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC] http://t.co/Y79sVK7d)...

Via WendySoucie
WendySoucie's curator insight, February 18, 6:24 AM

One of those infographics that should be on your wall.

Mercor's curator insight, February 18, 12:26 PM

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3 Online Social Media Evaluation Tools to Measure your Impact Online

3 Online Social Media Evaluation Tools to Measure your Impact Online | Beyond Social Medias | Scoop.it
Social media evaluation should look to establish the effectiveness of your online marketing strategy. (Insights and Analytics are great and I use them daily, but I didn't know about Klout, gonna check it out right...

Via Kevin Dean
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Facebook Commands 83% Of Time Spent On Social [GRAPHIC] - hypebot

Facebook Commands 83% Of Time Spent On Social [GRAPHIC] - hypebot | Beyond Social Medias | Scoop.it
Facebook was the #1 destination on the web in December 2012, with a 10.8% share of time spent online, according to a new ComScore white paper.
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Beyond Social Medias | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss, Os Ishmael
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Beyond Social Medias | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
Ruby's curator insight, April 16, 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 1:17 PM

Only 16% use Twitter - wow!

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The 7 most interesting social media studies and what to learn from them

The 7 most interesting social media studies and what to learn from them | Beyond Social Medias | Scoop.it

Over 1,2 billion people are on Twitter, Facebook and co., say the latest social media stats. Does it matter? The latest social media stats reveal what's going on.


Via Tocquigny
Tocquigny's curator insight, April 12, 4:45 PM

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague.


To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them.


So without any further ado, let’s dig in and talk about the most important social media stats out there.

malek's curator insight, April 15, 8:49 AM

A tip: Customer service on Facebook??

Alessio Manca's curator insight, April 18, 6:06 AM

1.) Over 120 Billion Facebook Impressions later – what we learnt2.) Almost half of online customers expect brands to provide customer service on Facebook, but only 23% provide it3.) The science of social timing: When, how often and where should you post?4.) Click-Through Rates May Matter Even Less Than We Thought5.) 70% of Consumers Trust Brand Recommendations From Friends6.) Social Networks Account for 20% of Time Spent Online7.) Shelf Life of Social Media Links Only 3 Hours (bitly social media stats)

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Facebook: Sketchy revelations from the things you 'Like'

Facebook: Sketchy revelations from the things you 'Like' | Beyond Social Medias | Scoop.it
If you want to look smart on the social network, according to Cambridge researchers, forget the eyeglasses and show your love for curly fries
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Combine Email and Social for True Engagement

Combine Email and Social for True Engagement | Beyond Social Medias | Scoop.it
The tools for engaging your audience include both social media and email. It’s not a question of which channel is better; smart marketers know that both email and social media are important components to a complete marketing mix.
Randy Bauer's comment, March 3, 1:44 PM
Jeff Bullas offers some great prospective on actions to increase engagement that can be directed at both, email and social aspects of your marketing plan.
Randy Bauer's curator insight, March 3, 1:50 PM

Jeff Bullas offers some great information on egaging your clients through email and social media channels. It is not how good your content is, it is how you can engage within your community/tribe.

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The Online Revolution: How the Internet has Changed the World [INFOGRAPHIC]

The Online Revolution: How the Internet has Changed the World [INFOGRAPHIC] | Beyond Social Medias | Scoop.it
Can anyone deny the profound impact the internet has had on our lives? With the rapid growth of the internet worldwide, we have truly become a global society connected unlike ever before.
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How to Create Credibility and Trust on Twitter | Jeffbullas's Blog

How to Create Credibility and Trust on Twitter | Jeffbullas's Blog | Beyond Social Medias | Scoop.it
At first glance Twitter is like a grown ups version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline. So how do you create trust beyond the 140 character facade?
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Create Your Own Active Online Community

Create Your Own Active Online Community | Beyond Social Medias | Scoop.it
Google+, Facebook, and LinkedIn can provide a lucrative opportunity if you can attract an engaged audience. Here's how to do it.
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How to Create Google Plus Badge for Your Website - Kim Garst - Social Media & Personal Branding Strategist Business Coach, Social Media Training, Social Media Speaker | KimGarst.com

How to Create Google Plus Badge for Your Website - Kim Garst - Social Media & Personal Branding Strategist Business Coach, Social Media Training, Social Media Speaker | KimGarst.com | Beyond Social Medias | Scoop.it
Great blog post at Kim Garst - Social Media & Personal Branding Strategist Business Coach, Social Media Training, Social Media Speaker | KimGarst.com : Google Pages & Badges Newest Google+ Release Huge For SEO Google has been releasing new features...
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Ultimate Recap: The 12 Best New Social Media Tools from 2012

Ultimate Recap: The 12 Best New Social Media Tools from 2012 | Beyond Social Medias | Scoop.it
One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation.
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20 Social Media Ratings You Should Be Monitoring | Jeffbullas's Blog

20 Social Media Ratings You Should Be Monitoring | Jeffbullas's Blog | Beyond Social Medias | Scoop.it
So you have a great idea for a Television show. You know that the content is going to be exciting, enticing and fascinating and make the viewers tune in night after night.

Your TV ratings will make you a legend.
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5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner | Beyond Social Medias | Scoop.it
LinkedIn: Understand a few simple strategies that can help you become a smarter and more effective marketer on LinkedIn and really boost your results over time.

Via Rami Kantari, Dona Chakraborty
WendySoucie's curator insight, February 18, 6:27 AM

LinkedIN is still my go to tool and channel for the Industrial B2B space.

Philippe Trebaul's curator insight, March 2, 4:15 AM
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 7:55 AM
Poster sur:    Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


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5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner | Beyond Social Medias | Scoop.it
LinkedIn: Understand a few simple strategies that can help you become a smarter and more effective marketer on LinkedIn and really boost your results over time.

Via Rami Kantari, Dona Chakraborty
WendySoucie's curator insight, February 18, 6:27 AM

LinkedIN is still my go to tool and channel for the Industrial B2B space.

Philippe Trebaul's curator insight, March 2, 4:15 AM
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...


Philippe Trebaul's curator insight, March 2, 7:55 AM
Poster sur:    Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
5 conseils marketing LinkedIn faire croître votre entreprise | Médias sociaux examinateur

"LinkedIn: Comprendre quelques stratégies simples qui peuvent vous aider à devenir un agent de commercialisation intelligente et plus efficace sur LinkedIn et vraiment booster vos résultats au fil du temps".

5 LinkedIn Marketing Tips to Grow Your Business | Social Media Examiner via @Ramikantari http://sco.lt/...