Beyond Marketing
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Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Is Word-of-Mouth Best for Business Execs? | Business 2 Community

Conversation is more than a social media strategy. While all the attention these days seems to be on online marketing – and, sure, that’s where the excitement is, there are still plenty of B2B executives getting results from good ol’ fashioned face-to-face networking and word-of-mouth exchanges. By and large, we are social beings, and most of us still value the opinions of people in our personal networks and trusted business connections more than rather tenuous Twitter and LinkedIn connections. But what is word-of-mouth marketingworth in B2B? Find out below and find three tips for making your clients become your biggest advocates.

 

Denis Failly's insight:

I think it's not one or all. Word-of-mouth in real life an social media are additional and experience from one nurtures the other and reciprocally.

According the level of maturity of Execs, the entry key to get informationS, referrals...will vary

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5 ways to generate word of mouth about a boring product or business

5 ways to generate word of mouth about a boring product or business | Beyond Marketing | Scoop.it

When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances are if you bounced into work and blurted your decision to join a razor-of-the-month club, your colleagues would raise their eyebrows and try not to feel embarrassed for you.

In a sea of boring products, what’s a marketing manager to do to? What does it take to spark conversations and word-of-mouth buzz around the most humdrum product?

Here are five examples of companies whose products are rather mainstream but thanks to a little creativity and spin, consumers can’t stop talking about them.

 

 

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