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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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The Future of Selling - white paper

"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sale...
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Driving Direct Sales With Social Media

Driving Direct Sales With Social Media | Beyond Marketing | Scoop.it

Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth.

According to a recent survey of some 3,000 consumers conducted by Bain & Company, customers who interact with brands via social media spend 20-40% more money with those companies than other customers. In addition, customers who engage with brands over social media show a deeper loyalty to those companies.

What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place. This article, then, is an overview of how to deploy a social media sales mechanism in your company.

 

 

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7 raisons d'intégrer les réseaux sociaux à la stratégie digitale en support de cycles de ventes complexes

7 raisons d'intégrer les réseaux sociaux à la stratégie digitale en support de cycles de ventes complexes | Beyond Marketing | Scoop.it

"Les réseaux sociaux suscitent encore aujourd’hui de nombreuses questions au sein des directions marketing et des directions générales des PME/PMI, en particulier celles des secteurs B2B et B2C dont les cycles de ventes sont dits « complexes »(1). Les dirigeants de ces entreprises se demandent quelle peut être leur efficacité dans leur secteur...."

 

 

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Infographie : les 15 indicateurs qui prédisent le succès de votre organisation marketing et commerciale

Infographie : les 15 indicateurs qui prédisent le succès de votre organisation marketing et commerciale | Beyond Marketing | Scoop.it
Très intéressante étude que celle menée par Gleanster sur les facteurs de succès de la filière marketing - commerciale. Qu'est-ce qui distingue les entreprises dont le marketing et les ventes sont très performants, du commun des mortels ?
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Average Sales Are Over: Hello Social Selling

Average Sales Are Over: Hello Social Selling | Beyond Marketing | Scoop.it

The first time I recall hearing the question "what’s the point of using social media for sales?" was when I was a Vice President of Sales for a software company presenting to a room full of salespeople in Las Vegas, Nevada.Their objections that social media didn’t work were intense: "I’ve tried Twitter and it’s a bunch of nonsense,” or, “No one responds to my sales requests on LinkedIn.” There was a noticeable disdain in the room for anything related to sales prospecting and social media.

I’m still hearing those objections. I have heard salespeople recently make the argument that the reason they are not meeting their quotas and are losing more deals to the competition is largely because of the economy or that their marketing team just doesn’t “get it”. When I ask them to expound on the latter point they usually respond: “Our marketing organization doesn’t generate quality leads – no one takes our phone calls.”

Up until recently, salespeople with average sales skills, making an average amount of phone calls, doing an average product demonstration, could earn an above-average income. But, that age of average is over. And salespeople need to shift to a new playbook.

 

 

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The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame!

Well, to be fair, she didn't quite put it that way. Rather, she pointed out two developments that have changed the dynamic between Sales and Marketing and which cast some light on the source (and possible resolution) of the long-lamented conflict between these important corporate functions.

 

 

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Free Ebook: An Introduction to Closed-Loop Marketing

Free Ebook: An Introduction to Closed-Loop Marketing | Beyond Marketing | Scoop.it

 Learn how to close the loop between marketing and revenue.

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