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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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10 Executive Marketing Lessons from Sun Tzu’s ‘The Art of War’

Sun Tzu’s The Art of War was written in the 2nd century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strate
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An adaptation...

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You Don’t Need a Facebook Strategy (You Need a Content Strategy)

You Don’t Need a Facebook Strategy (You Need a Content Strategy) | Beyond Marketing | Scoop.it
Facebook’s new Graph Search feature has marketers scrambling to figure out what it means. It means very little if you have a solid content strategy in place, argues communications expert Shel Holtz...
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Don't confuse Strategy and Tactics, unusefull to rush on the last new things all the rage, without thinking

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Strategy Is All About Practice

Strategy Is All About Practice | Beyond Marketing | Scoop.it

I have never seen anybody become good at strategy without practice. It may happen, but I have never seen it. I doubt that I will see it, because strategy is a discipline. Like any discipline, you have to believe in it and work at it to become skilled; both mindset and effort are required to make progress and become adept at the strategy.

 

 

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Around the strategy mindset and its inseparability of practice

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Traditional Strategy Is Dead. Welcome to the SocialEra

When I say, "Social is and can be more than media," people resist. It's as if the two words (social and media) are now permanently fused together. But they shouldn't be. The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not.

Social can be — and already is — more than Media.
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