Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
 Your new post is loading...
Scoop.it!
Un article que j'ai publié il ya quelques années sur Journaldunet mais qui à mon sens demeure d'actualité pour commencer à ré-interroger certaines de nos pratiques marketing et notamment à l'heure des 1000 promesses du marketing automation et du Big Data.
- Du macroscosme au "mésocosme" client - Divisez sans relier n'est pas connaître - Un marketing en recomposition - L'assise scientifique d'une connaissance - De la segmentation à la défragmentation No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
Scoop.it!
![Testing & Marketing Segmentation Explained [Infographic] | Beyond Marketing | Scoop.it](http://img.scoop.it/dJmQAxfhjhLNdhO6VjKbwDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Testing comes down to more than comparing page elements. You also need to segment your campaigns to provide the flexibility to test more effectively. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
"Dear Marketers,
I’m writing to let you know that I know all about this new dynamic content thing you’ve got going on. I know you can change aspects of your website, calls-to-action, and emails based on the interests, characteristics, or past behaviors of your viewers. Well, good for you. But you know what? Sometimes I think you just don’t get that the way you’re using dynamic content is actually making your marketing worse, not better. So if you're struggling with this dynamic content thing, let me help you out by pointing out 6 reasons lots of people out there might kind of despise the way you're using it."
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
