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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Building an Effective Project Risk Management Scoring Matrix

Building an Effective Project Risk Management Scoring Matrix | Beyond Marketing | Scoop.it

When implementing Project Management solutions I am often in discussion with project teams and managers on how best to control and identify risks within the projects at various levels. Commonly we have reliable methods to control scheduling and communications but don’t manage the project in relation to key objectives and associated risks. Using a Risk Score Matrix can easily and quickly highlight discussion points for the Project Review Board.

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Learn how to build and structure an effective Project Risk Management Scoring Matrix around your own organizations risk scoring criteria
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Tapping the Power of Modern Scoring

A 5 to 10 percent response rate sounds great in a world overrun with interruptive advertising clutter. That is, until you realize that 90 to 95 percent of the audience found the content irrelevant...

 

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Playing with Models: How to Make the Most of Your Marketing Budget

When it comes to marketing online, it’s all about measuring performance and focusing spend on your successes. From social media to webinars and blog posts,
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Process to define the ideal customer journey

 
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Howcroft's comment, April 9, 2013 7:27 AM
I found this article useful as it gives great advice to ensures you are making the most efficient use of your marketing budget. However i think that some steps could go into more detail.
M Donald's comment, April 9, 2013 11:37 PM
Very interesting. I think reading this article will be very valuable to readers.
It goes into good detail about how to actually manage your marketing budget, i.e by using money mapping and modelling. The article states that it is all about measuring performance and focusing on the future and success.

Going into detail, each firm will have different channels which they will need to prioritize and budget.
The link above has a video link. I believe the content of the video is very good and users should watch and observe as it simplifies the process of how to make the most of your marketing budget.
Bloomfield's comment, April 10, 2013 12:17 AM
The article and the video engrossing. I agree with Howcrofts comments. However it does make some good points including prioritising spend, such as a newsletter which will almost always get responses opposed to facebook which may vary in results. It would be interesting to see which media is the best results during a campaign.