Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Moving from Retargeting to Pretargeting

Moving from Retargeting to Pretargeting | Beyond Marketing | Scoop.it

Publishers were loving the boost in revenue from programmatic advertising, which basically uses up what would otherwise be remnant (very low value) inventory at a premium rate. But now they are a little scared that the furore over third-party data is going to turn this type of programmatic marketing into problematic marketing.

Retailers were loving the way they could hassle the hell out of would-be customers who had left an abandoned basket, and could now be chased around the web by adverts that reminded you of the skinny jeans you almost bought.

Publishers were loving the boost in revenue from programmatic advertising, which basically uses up what would otherwise be remnant (very low value) inventory at a premium rate. But now they are a little scared that the furore over third-party data is going to turn this type of programmatic marketing into problematic marketing.

Retailers were loving the way they could hassle the hell out of would-be customers who had left an abandoned basket, and could now be chased around the web by adverts that reminded you of the skinny jeans you almost bought.


Read more at http://www.business2community.com/strategy/moving-retargeting-pretargeting-0646133#Zic7iOAMzQqzFccw.99
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Retargeting: Tips from SES Chicago

Retargeting: Tips from SES Chicago | Beyond Marketing | Scoop.it
Live from SES Chicago, I had a fantastic opportunity to learn about the ultra-hot online marketing area of remarketing / retargeting from Christopher Hansen and...
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Facebook Exchange vs. Web Retargeted Ads: Pros & Cons [Infographic]

Facebook Exchange vs. Web Retargeted Ads: Pros & Cons [Infographic] | Beyond Marketing | Scoop.it
If you have a limited marketing budget, would you rather advertise with Facebook Exchange or standard web retargeting? This infographic compares them both.
Denis Failly's insight:

Advantage Web retargeted Ads

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