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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Cutting out complexity to deliver value in today’s ad tech world

As we begin 2013, we have already seen activity that points towards a shakeout in the advertising technology industry.

In the space of one week, we saw MediaMath buy Akamai’s Advertising Decision Solutions unit, AppNexus secure $75m funding, part of which will be used for acquisitions, and ad exchange business adBrite shut down its operations.

And we are likely to see greater industry consolidation as we continue through the year. So what's important when it comes to technologies in today's ad tech environment?

This made me think back to Mike Shield’s ‘Ad Wreck’ article in Adweek last year, a piece that had really resonated and made me stop and think about where we are as an industry.  

There are a number of areas here that are incredibly pertinent and need to be borne in mind, especially as we are likely to see greater industry consolidation as we continue through the year.

 

 

Denis Failly's insight:

Value vs Volume

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Content Marketing Presents Uncertain Future For Publishers

Content Marketing Presents Uncertain Future For Publishers | Beyond Marketing | Scoop.it
Brands are becoming publishers, but do publishers have untapped opportunities as marketing agencies?
Denis Failly's insight:

be a successful brand publisher is hard. Consider these challenges facing corporate marketers.

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