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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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How Does Your Company Want to Approach Uncertainty?

We really can’t be certain of anything; not just in relation to our companies but in our personal lives as well.  We talk about the future of work and collaboration but the truth is who knows what will happen.  We can look at trends and make reasonable predictions based on the information we have available to us today but that’s far from true certainty.  In fact the only thing that we can be sure of is uncertainty.  We don’t know what tomorrow will bring and we don’t know what will happen to our companies in the short or the long term; we just don’t.  So if we know that the only thing we can be certain of is uncertainty, how do we go about facing that and mitigating that?

Denis Failly's insight:

Nothing is more constant than change nothing is more certain than uncertainty

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The Gap Between Social Media and Business Impact: 6 stages of social business transformation

The Gap Between Social Media and Business Impact: 6 stages of social business transformation | Beyond Marketing | Scoop.it

In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.

Over the last several years, businesses have increased the pace of adopting social media strategies for use in marketing, service and other related capacities. What’s becoming very clear however is that adopting social media and understanding its impact on customer and employee relationships and also the bottom line are not always linked...

Denis Failly's insight:

Stage 1: Planning – “Listen to Learn”
Stage 2: Presence – “Stake Our Claim”
Stage 3: Engagement – “Dialog Deepens Relationships”
Stage 4: Formalized – “Organize for Scale”
Stage 5: Strategic – “Becoming a Social Business”
Stage 6: Converged – “Business is Social”

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A New Federalism for Technology – a model made for a world demanding global growth and control

A New Federalism for Technology – a model made for a world demanding global growth and control | Beyond Marketing | Scoop.it

Strategy connects with structure and structure influences strategy.  The relationship between the two drives organizations to re-align, re-distribute and re-organize, all except for IT.  According to the 2013 Gartner CIO Survey, only 30% of CIOs believe that changing business priorities and strategies requires changing the IT organization.  In other words, 70% of CIOs believe that their current organization can handle just about everything the business can throw at them.  An assumption increasingly challenged by demands for central control and local growth.   This is leading CIOs and organizations to innovate how they think about the center/edge relationships in the quest for greater growth and local competitive advantage.

Denis Failly's insight:

The Daisy – a model for growth IT


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McKinsey: What Can Business Learn From the Software Industry ?

In a recent article (“Competing in a digital world”) on the McKinsey website, authors Sarrazin and Sikes identify 4 lessons that they believe business in general could and should learn from the software industry. It’s an interesting perspective, and indicative of the pervasive role that software is playing in value creationacross a growing range of businesses and industries.

As they point out, software underpins nearly every function in industry. It’s no longer the preserve of the data centre. And it’s leading to entirely new offerings, options and delivery models, facilitating collaboration and driving innovation – and changing the face of competition.

 

Denis Failly's insight:

the “4 lessons” identified by McKinsey to transform the organization businesses :

- The shift from products to platforms
- Accelerating revenue through new business models
- Shortening cycle times through co-creation
- Organisational agility

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New Operating Models for the Next-Gen Enterprise | Whitepaper

New Operating Models for the Next-Gen Enterprise | Whitepaper | Beyond Marketing | Scoop.it

"Many companies are interested in the latest virtual business technologies such as collaboration and mobility tools. But according to our study (conducted with Harvard Business Review Analytic Services), companies that have aggressively deployed these technologies are already enjoying higher levels of innovation, lower costs, faster time to market and increased productivity and efficiency. Find out more about how leading users are gaining a competitive edge through technology-enabled virtual business operations. Our report highlights important findings about how new technologies are driving more collaboration, more flexible business processes, more spontaneous connections with customers and suppliers and less hierarchical organizational structures..."

 

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The new challenges of management at the digital time

The new challenges of management at the digital time | Beyond Marketing | Scoop.it

Oracles management announced for the last ten years the death of traditional organizations: welcome to the digital economy, the network organization and the dematerialized management.

 

 

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Value Doesn’t Come From An Org Chart

Value Doesn’t Come From An Org Chart | Beyond Marketing | Scoop.it
value to intangible things that produce more value. The organization and creating of intangible value doesn't fit with the thinking behind traditonal
Denis Failly's insight:

Org charts are originally akin military organization, today ideas, knowledges, informations networks (an sharing) transcend this conception of organization.

especially as we shift from organization production based to intangible assets creation. Value conception is shaken

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Will you fall or thrive in this consumer revolution? Believe it or not, you decide - Brian Solis

Will you fall or thrive in this consumer revolution? Believe it or not, you decide - Brian Solis | Beyond Marketing | Scoop.it

"What we can learn from Occupy is that it’s just a matter of time until, in its own way; the driving principles of Occupy take aim at your business or industry. Whether we realize it or not, the sentiment that contributes to disgruntlement is not new. Signs have been posted everywhere and technology and social media is only making it easier to organize and rise up."

Denis Failly's insight:

"Many business models are rigid, focused on the management of operations, efficiencies, growth opportunities and P&L. This view has worked well for decades. However, now in a new era of digital influence, connected customers, and customers in general, are clamoring to be heard and to become part of the business ecosystem. As a result, leaders must embrace new methodologies, technologies, and systems to engage stakeholders and work together to build a new framework that upgrades the dynamic for stakeholder engagement and collaboration and the resulting experience now and how it’s reinforced over time...."

 

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Use Doctrine to Pierce the Fog of Business

Use Doctrine to Pierce the Fog of Business | Beyond Marketing | Scoop.it
When times are too uncertain for strategy, doctrine creates a common framework of understanding.
Denis Failly's insight:

Doctrine like a  powerful model for executives looking to pierce the fog of business

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The Four Types of Enterprise Collaboration Deployments

The Four Types of Enterprise Collaboration Deployments | Beyond Marketing | Scoop.it
There are essentially four ways to go about implementing an enterprise collaboration initiative at any organization, each with their own challenges.
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Innovation Beyond the Four Walls | Whitepapers

Innovation Beyond the Four Walls | Whitepapers | Beyond Marketing | Scoop.it

"Organizations today strongly believe in open environments for innovation, and many are using virtual tools for internal and external collaboration. Now, they face the challenge of integrating these tools into an organizational structure that will unlock the value of open innovation, drive superior business performance and build competitive advantage. This report reveals key findings from our survey about the tactics, tools and strategies used by
forward-thinking businesses that are successfully engaging in open innovation. .."

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