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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Why the effective use of data is central to multichannel marketing

Why the effective use of data is central to multichannel marketing | Beyond Marketing | Scoop.it

The festival was inspired by our Modern Marketing Manifesto which aims to outline why we believe marketing is increasingly valuable and to define what it is to be a modern marketer.

One of the central themes running through the manifesto is the increasing importance of data driven marketing, so to find out more about this topic I spoke to Teradata eCircle’s country manager for UK and India Simon Bowker...

 

 

Denis Failly's insight:


- What do you believe are the foundations of an effective multichannel strategy? Does it essentially rely on the quality of your data?
- What systems do businesses need to have in place to be able to integrate disparate data sets and use them across marketing channels?
- With so many disparate customer touch points, how should marketing teams be structured to ensure that they maintain a consistent brand image and identity?
- Is mobile the glue that holds together a multichannel strategy? And in general, how advanced are your clients’ mobile strategies?
- How does the increasing focus on personalisation impact multichannel marketing?
- Is it possible to maintain a brand identity across different channels if each customer receives a unique experience?
- In general, how advanced are your clients’ data and personalisation strategies before you begin working with them?
- Which companies do you think are most successful at implementing personalisation?

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The Multichannel Multiplier |

While they may not have witches sending flying monkeys after them, your customers' paths to interact with you are far more complex than the simple directions
Denis Failly's insight:

P(n,r) = n! / (n – r)! magic formula of interaction channels

 
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