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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Here’s How to Tell If You Are Ready for Marketing Automation

Here’s How to Tell If You Are Ready for Marketing Automation | Beyond Marketing | Scoop.it
Use this worksheet to determine if your company is ready for marketing automation, and then check out The Definitive Guide to Marketing Automation.
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A little test to see if you are ready for Marketing Automation

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3 Ways You're Not Using Marketing Automation (But Should Be)

3 Ways You're Not Using Marketing Automation (But Should Be) | Beyond Marketing | Scoop.it
Check out these 3 underused applications of marketing automation, besides lead nurturing.
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Ecosystem of Lifecycle Marketing Infographic |

Ecosystem of Lifecycle Marketing Infographic | | Beyond Marketing | Scoop.it

Learn the ecosystem of lifecycle marketing. Start at the surface with lead generation and dive into the depths of the world of marketing with lifecycle marketing automation. With sales cycles increasing in length and complexity, marketers and businesses alike are turning to new tactics, strategies and technologies to drive the right relationships forward.

 

 

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Marketing Automation: Why You're Doing it Wrong

Marketing Automation: Why You're Doing it Wrong | Beyond Marketing | Scoop.it

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. I guess you could ask Ralphie.

But the truth is, marketing automation holds a lot of promise for marketers, because it is a powerful tool that can help them overcome some of the core problems they face. For example, we all know that devoting personal attention to our leads tends to generate the best results. Marketing automation can actually help you scale that personal attention. And we could all use some more time in our day to focus on more high-level concerns than just manually nurturing leads. Marketing automation can help with that, too! And these are only a couple of examples.

Let’s take a look at some common mistakes made with marketing automation, and some of their better alternatives.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) | Beyond Marketing | Scoop.it
A comprehensive look into the capabilities of marketing automation systems, including a comparison to functionality in CRM alone.
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The People Behind Marketing Automation | Lead Views - a B2B Lead Generation Blog

The People Behind Marketing Automation | Lead Views - a B2B Lead Generation Blog | Beyond Marketing | Scoop.it

"Our laser-like focus on processes, measurements and refinements sometimes distracts us from the single biggest factor behind our success: our people. The technology advancements are useless if smart employees aren’t running the show. We’re not suggesting that marketing leaders ignore human considerations more than other professionals or have dubious intentions; but we do think that the frenzy and intensity of our profession sometimes precludes enough mindshare for our people..."

 

 

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Marketing Automation Amazingness

The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers an
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The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated.(source : Marketo)

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How Marketers Can Make a Smooth Transition to Customer Lifecycle Approach | Right On Interactive

How Marketers Can Make a Smooth Transition to Customer Lifecycle Approach | Right On Interactive | Beyond Marketing | Scoop.it

"Forrester Research estimates that almost half of all B2B marketers close fewer than 4 percent of marketing generated leads. The bulk of the sales now come from sources such as referrals, upsells and repeats, which are outside the conventional funnel. The focus of new-age marketers is therefore customer lifecycle marketing, or engaging the prospect throughout the marketing lifecycle rather than placing leads in a funnel and passing them on to sales..."

 

 

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Marketers Look at Teleprospecting to Nurture Leads

Marketers Look at Teleprospecting to Nurture Leads | Beyond Marketing | Scoop.it
Marketers who engage in marketing automation (prospecting, nurturing and conversion) should take another look at teleprospecting.
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Social media Eloqua et Salesforce quel est l'avenir

Social media Eloqua et Salesforce quel est l'avenir | Beyond Marketing | Scoop.it
A l'image de ce qui se passe dans les services support au client, le social media a révolutionné le modèle et la pratique. Il est probable que le CRM et le marketing automation connaisse des évolutions similaires.
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4 clés pour réussir un projet de Marketing Automation : 3 – Les processus

4 clés pour réussir un projet de Marketing Automation : 3 – Les processus | Beyond Marketing | Scoop.it
Cet article est le troisième de la série qui présente les facteurs clés de réussite des projets de mise en place de solutions de Marketing Automation. Après l’équipe et les contenus, nous par...
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What is the Difference Between Email Marketing and Marketing Automation?

What is the Difference Between Email Marketing and Marketing Automation? | Beyond Marketing | Scoop.it
What is the difference between email marketing and marketing automation? Compare features and find out if marketing automation is right for you.
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