The marketing landscape has officially changed—and marketing teams must adapt or risk falling into oblivion. Since the Internet has more than doubled the number of marketing channels, traditional outbound marketing (newspapers, consumer magazines, radio, trade magazines, TV) is quickly going out of style. Inbound marketing, on the other hand, is on the rise. This includes marketing via such channels as mobile media, social media, social networks, and search engines. Inbound marketing accounted for 34 percent of all the leads generated in 2013, and it produced 54 percent more leads than outbound marketing. The rise of digital marketing also means access to more trackable data—price points, demographics, and traffic.