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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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How Drucker Thought About Complexity

How Drucker Thought About Complexity | Beyond Marketing | Scoop.it
In the forces driving our age of discontinuity, he saw the need for management to change.
Denis Failly's insight:

"we must re-examine the basic assumptions that drove our business success in the past, starting with the most basic question of all: why do we even come together in institutions such as firms? Almost 80 years ago, Ronald Coase won the Nobel Prize in Economics for an essaythat suggested that we do this for the sake of scalable efficiency — it costs less to coordinate activity within a firm than across independent entities. At the time, this was a remarkably accurate description of the rationale driving the emergence of large corporations around the world.

But times have changed. As the complexity of our environment increases, we need to step back and reassess this rationale. The cost and difficulty of coordinating activities across entities, on a global scale, is far lower now. The pace of change is accelerating and the degree of uncertainty increasing. Perhaps a new rationale will be required to drive institutional success in the future. Perhaps we need to move from a rationale of scalable efficiency to one of scalable learning — designing institutions and architectures of relationships across institutions that help all participants to learn faster as more participants join."

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Manage the system, not silos

Manage the system, not silos | Beyond Marketing | Scoop.it

I’ve heard that if you cut a hologram into pieces, each piece contains all the information of the whole.  I’ve never tried it, but I like the idea that each part is a microcosm of the whole thing.

In working with three senior teams in three entirely different sectors over the past month, I’ve heard someone in each of these teams, during the course of the work, utter these words, “We are a microcosm of what is going on in the rest of the business.”  They elaborate, “If we don’t get our house in order, how can we expect the rest of the business to work better together?”  The theme is silos at work and making efforts to work more collaboratively and cooperatively.  In each of these contexts, I shared one of my favourite analogies for silos; it’s as if the organs within my body are fighting each other for primacy.  They are inextricably linked and interdependent, each having their own specialisation and each requiring the other to be at their best, however it’s bizarre to imagine that one organ is more important than the other and that if I had the healthiest heart in the world, the whole of my body would functioning at its optimal level.  In the past, I have heard those who interface directly with customers say to folks who don’t, “If it wasn’t for us doing the real work, you wouldn’t have jobs.”  Imagine my digestive tract saying to my heart, “If I didn’t take in nourishment, you wouldn’t have a job.”  Pshaw.

Denis Failly's insight:

The important point is to view specialisation through systems thinking eyes, not mechanistic eye

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Want to Change the World? Be Resilient.

Want to Change the World? Be Resilient. | Beyond Marketing | Scoop.it

What's the difference between someone with a good idea and a person who can transform their ideas into real impact? To tackle the world's biggest problems, we need to be able to identify and support the people who are capable of creating lasting change. At Acumen Fund, we spend a lot of time trying to find and train aspiring and established leaders from around the world who have the right mix of talent, ideas, and passion.

 

 

Denis Failly's insight:

Characteristics of resilient leaders

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Use Doctrine to Pierce the Fog of Business

Use Doctrine to Pierce the Fog of Business | Beyond Marketing | Scoop.it
When times are too uncertain for strategy, doctrine creates a common framework of understanding.
Denis Failly's insight:

Doctrine like a  powerful model for executives looking to pierce the fog of business

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Du Chaos-Désordre au Chaos-Agile »

Du Chaos-Désordre au Chaos-Agile » | Beyond Marketing | Scoop.it

Le mot “Chaos” que j’utilise dans la présentation du management paradoxal (considérer la lecture de ce billet comme un pré-requis avant de lire celui-ci) suscite beaucoup de réactions ! Il est perçu négativement par certaines personnes et pour d’autres personnes, il crée le sentiment positif de pouvoir aller de l’avant. Pris entre ceux qui veulent que je change le mot “Chaos” par autre chose et ceux qui ne veulent pas, ceux qui insistent et ceux qui changent d’avis, j’étais perdu. Alors, j’ai décidé de créer deux nouveaux mots en espérant que tout le monde trouve son compte ! Mais, je suis conscient que ça pourrait aussi aggraver les choses

Le chaos évoque pour certains l’idée de perte de contrôle, d’anarchie et pour d’autres l’idée de créativité, d’innovation, d’initiatives. Qui a raison ? Et bien… tout le monde !!

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The Four Types of Enterprise Collaboration Deployments

The Four Types of Enterprise Collaboration Deployments | Beyond Marketing | Scoop.it
There are essentially four ways to go about implementing an enterprise collaboration initiative at any organization, each with their own challenges.
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Innovation Beyond the Four Walls | Whitepapers

Innovation Beyond the Four Walls | Whitepapers | Beyond Marketing | Scoop.it

"Organizations today strongly believe in open environments for innovation, and many are using virtual tools for internal and external collaboration. Now, they face the challenge of integrating these tools into an organizational structure that will unlock the value of open innovation, drive superior business performance and build competitive advantage. This report reveals key findings from our survey about the tactics, tools and strategies used by
forward-thinking businesses that are successfully engaging in open innovation. .."

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How Social Media is Changing Leadership

How Social Media is Changing Leadership | Beyond Marketing | Scoop.it
Social media represents a significant shift in the balance of power—away from institutions and towards individuals. Learn how social media is changing leadership in today's organizations.
Denis Failly's insight:

We still are rooted in the "command and control" model inherit of Industrial Era

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Student Survey: Meet The CEOs Of Tomorrow [Infographic]

Student Survey: Meet The CEOs Of Tomorrow [Infographic] | Beyond Marketing | Scoop.it
As the corporate landscape continues to change, the perception of a CEO is changing too. This college student survey provides insight about the future CEO.
Denis Failly's insight:

Alternative conception of Firm, leaderhip and management for the Millennials Generation

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A New Federalism for Technology – a model made for a world demanding global growth and control

A New Federalism for Technology – a model made for a world demanding global growth and control | Beyond Marketing | Scoop.it

Strategy connects with structure and structure influences strategy.  The relationship between the two drives organizations to re-align, re-distribute and re-organize, all except for IT.  According to the 2013 Gartner CIO Survey, only 30% of CIOs believe that changing business priorities and strategies requires changing the IT organization.  In other words, 70% of CIOs believe that their current organization can handle just about everything the business can throw at them.  An assumption increasingly challenged by demands for central control and local growth.   This is leading CIOs and organizations to innovate how they think about the center/edge relationships in the quest for greater growth and local competitive advantage.

Denis Failly's insight:

The Daisy – a model for growth IT


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Les 7 grands défis pour l’entreprise 2.0 ou comment voir plus loin que le bout de son nez 2.0 ? » Management de l'intelligence collective

Les 7 grands défis pour l’entreprise 2.0 ou comment voir plus loin que le bout de son nez 2.0 ? » Management de l'intelligence collective | Beyond Marketing | Scoop.it

En 2011, j’ai publié un article dans le journal Le Monde sur le pipeau 2.0 qui trouve son origine dans l’omerta 2.0. En 2012, je vous propose un autre billet “poil à gratter” sur le thème du réseau social d’entreprise (RSE). A travers 7 défis, nous partons pour un grand voyage qui nous permettra de découvrir de nouveaux horizons, de voir plus loin que le bout de notre nez 2.0 et de bâtir une stratégie globale pour relever ces défis.

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L’ère du management paradoxal » Management de l'intelligence collective

L’ère du management paradoxal » Management de l'intelligence collective | Beyond Marketing | Scoop.it
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New Operating Models for the Next-Gen Enterprise | Whitepaper

New Operating Models for the Next-Gen Enterprise | Whitepaper | Beyond Marketing | Scoop.it

"Many companies are interested in the latest virtual business technologies such as collaboration and mobility tools. But according to our study (conducted with Harvard Business Review Analytic Services), companies that have aggressively deployed these technologies are already enjoying higher levels of innovation, lower costs, faster time to market and increased productivity and efficiency. Find out more about how leading users are gaining a competitive edge through technology-enabled virtual business operations. Our report highlights important findings about how new technologies are driving more collaboration, more flexible business processes, more spontaneous connections with customers and suppliers and less hierarchical organizational structures..."

 

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The new challenges of management at the digital time

The new challenges of management at the digital time | Beyond Marketing | Scoop.it

Oracles management announced for the last ten years the death of traditional organizations: welcome to the digital economy, the network organization and the dematerialized management.

 

 

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