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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Retention Is Fast Becoming the New Acquisition

Retention Is Fast Becoming the New Acquisition | Beyond Marketing | Scoop.it


Satisfaction drives loyalty. More importantly, it drives retention. The key to a healthy bottom line is the ability to keep your customers. According to the book Outside In [click here for infographic] by Harley Manning and Kerry Bodine, retaining customers drives revenue in three ways: - Incremental sales from current customers. - Retained sales as a result of lower churn. - New sales driven by word of mouth (referrals). Can small improvements in retention make a big difference? Absolutely. According to Gartner Group, “A 5% improvement in retention can increase profitability by upwards of 25% to 125%.”

Denis Failly's insight:

"Companies with 80% retention will have to replace over 50% of their customers every three years"

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The Customer is King. How Do You Prosper in their Kingdom?

The Customer is King. How Do You Prosper in their Kingdom? | Beyond Marketing | Scoop.it
Companies need to adapt their marketing for today's new empowered buyer. Learn 3 things that your organization can do to be successful in today's digital age.
Denis Failly's insight:

Loyalty is not a question of a one-off exercise, when your customer has to renew a subscription for example.

It's obious but when you consider some so called loyalty program so  shortsighted, even  sometimes pathetic...

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Loyalty Programs in the Real World: Are They Enhancing, or Undermining, Customer Behavior?

Denis Failly's insight:

The loyalty programs worthy of the name are uncommon, they consist in free products or premiums, rather than better service or improved customer handling.Have a look others way to capitalize on.

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Are You Helping Your Customers After They Buy From You?

Are You Helping Your Customers After They Buy From You? | Beyond Marketing | Scoop.it
Some buyers feel uneasy or remorseful after their purchases. To help such customers feel confident about what they've bought, companies should keep in contact with them... even after sales are completed.
Denis Failly's insight:

Once your prospect is in your conversion funnel and is became customer, the job is not finshed.We can considered it exist a new funnel : a post purchase funnel of loyalty.

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Loyalty Cards Don't Drive Loyalty

Loyalty Cards Don't Drive Loyalty | Beyond Marketing | Scoop.it
Colin Shaw takes an insightful look into the world of the loyalty card and asks whether these schemes really make us 'loyal' to the brand?
Denis Failly's insight:

Most of "Loyalty" cards are rather Reward cards

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Forget loyalty: focus on customer engagement instead

In a recent LiinkedIn discussion, a new CCO asked about the characteristics of loyal customers. The definitions of loyalty are legion. They include willingness to forgive missteps, reduced price sensitivity, increased repurchase, profitability, etc. Some of the measures are increased willingness to recommend (NPS), increased share of wallet, and others.

Denis Failly's insight:

Sometimes Loyalty is Captivity, whence interest to consider Engagement

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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Beyond Marketing | Scoop.it
According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Learn how to keep your customers coming back with this post from Help Scout's Greg Ciotti.
Denis Failly's insight:

To get some customer is great, to keep them is a different kettle of fish

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Infographic: Loyalty Rewards - Marketing Technology Blog

Infographic: Loyalty Rewards - Marketing Technology Blog | Beyond Marketing | Scoop.it
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