Beyond Marketing
Follow
Find tag "influence"
9.2K views | +1 today
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Could chaos theory explain patterns of influence on social media?

Could chaos theory explain patterns of influence on social media? | Beyond Marketing | Scoop.it
Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps.
Denis Failly's insight:

Metaphorical thought inspired from Science is always fruitfull, I use it in my writings.

See  :

http://fr.slideshare.net/dfailly/7-metaphorical-variation-about-customer-conversion-funnel?from_search=1

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Beyond Marketing | Scoop.it

If you define influence by the size of your Klout score, you can stop reading this right now.

If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.

 

 

Denis Failly's insight:

Learn propinquity benefits (law, effects and creation)

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Using social media monitoring to identify the influencers relevant to you

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The State of Influencers Theory [Infographic]

The State of Influencers Theory [Infographic] | Beyond Marketing | Scoop.it

"Contrary to popular belief, you can’t just wake up one day and decide to create an Internet meme. Something doesn’t go viral until it has been thoroughly embraced and shared by the masses. And how does it get to that point? People who have unique insight and respect from their peers influence other people. And, therefore, play an important role in helping the content, meme, or idea along. The word that we use to describe these kinds of people is “influencer” (I also have friends and strategists who prefer “tastemaker” — but only the hip ones. Influencer is pretty industry standard)...."

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

B2B Influence Marketing

B2B Influence Marketing | Beyond Marketing | Scoop.it
Influence Marketing is an investment in your brand's future that allows you to build your digital community of brand advocates.
Denis Failly's insight:

Why Influencers and Influence Marketing is so important

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Psychology of Influence

The Psychology of Influence | Beyond Marketing | Scoop.it
This is a fantastic infographic about the psychology of influence.
Denis Failly's insight:

psychological tactics that businesses use to sell

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

A New Approach to B2B Social Media Influence

 How do you measure your Business Social Media Influence ? Twitter followers, engagement levels or retweets?

more...
No comment yet.