Beyond Marketing
Follow
Find tag "crowdsourcing"
9.0K views | +19 today
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
Curated by Denis Failly
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Ignite innovation? Lower costs? Turn to the crowds.

Ignite innovation? Lower costs? Turn to the crowds. | Beyond Marketing | Scoop.it
Crowdsourcing is a vital new trend but is still not on the radar for most businesses. Here are the latest developments from leading experts.
Denis Failly's insight:

" ”Expertise is the enemy of innovation,” he said. “People return to the same safe grooves in their brain. In a room full of rocket scientists, adding one more rocket scientist is probably not going to make a difference.  Breakthroughs come from different domains of expertise, connecting ideas and perspectives that were previously unconnected.”(Stephen Shapiro)

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Revisiting Crowdsourcing

As an industry, marketing has always been in love with the bright, shiny object. From new channels (radio, TV, online, mobile…) to new strategies (celebrity endorsements, couponing, line extensions…) to new job titles (planners, interactive media buyer, creative culturalists…), the search for the new, for an edge, has always been around. Of course, another time honored industry tradition is to watch from the sidelines and provide withering commentary on the latest innovation. Industry thought leaders love to rubberneck the Gartner Hype Cycle as the latest trend makes its way from the Peak of Inflated Expectations to the Trough of Disillusionment. At that point most move on to the next trend and the process begins anew, with little thought given to the final stages: The Slope of Enlightenment and the Plateau of Productivity. And yet that’s where the real learnings can usually be found. So today I ask you to travel back with me to a time before 2nd Screen, Big Data and Gamification roamed the Earth. Yes, all the way back to 2009 when Crowdsourcing was the hottest GMOOT (Give Me One Of Those) on the block.

Denis Failly's insight:

A interesting point of view about Crowdsourcing and the difference between a crowd and a tribe

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Five Signs That Crowdsourcing Will 'Cross the Chasm' In 2013

Five Signs That Crowdsourcing Will 'Cross the Chasm' In 2013 | Beyond Marketing | Scoop.it
François Pétavy, CEO of eYeka, a crowdsourcing platform, examines some of the trends in crowdsourcing and explains why he thinks crowdsourcing will begin to gain mainstream adoption in 2013.
Denis Failly's insight:

1. Crowdsourcing now solves real business Problems
2. The ROI of crowdsourcing Can now Be demonstrated
3. Brands are rapidly reallocating their spending
5. Acceleration is already visible

more...
No comment yet.