Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Le collaboratif n’existe pas

Le marché de l’entreprise collaborative, et plus particulièrement des réseaux sociaux d’entreprise, existe depuis un moment déjà, et pourtant c’est un marché qui ne tient pas ses promesses. Aucune société n’a réussi à valider aujourd’hui l’immense espoir qu’il portait.

 

 

Denis Failly's insight:

Un réseau social n’a pas besoin de beaucoup de membres, il a besoin de liens

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The Most Common Types of IT Resistance To Enterprise Collaboration and How to Deal With It

Based on a research report Chess Media Group released last year on the State of Enterprise 2.0 Collaboration, the most common types of IT resistance to collaboration are: it’s not a priority, there are security issues or threats, no manpower, and no budget. Let’s take a look at each one in more detail and explore how to deal with them when they come up.

 

 

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From collaboration to mass collaboration…

From collaboration to mass collaboration… | Beyond Marketing | Scoop.it
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La stigmergie: un nouveau modèle de gouvernance collaborative

La stigmergie: un nouveau modèle de gouvernance collaborative | Beyond Marketing | Scoop.it

Si le modèle concurrentiel crée des redondances et gâche des ressources sur la protection des idées, la publicité et autre, le modèle coopératif gâche beaucoup de temps et de ressources à discuter et à discuter les discussions. Entre ces deux modèles, la stigmergie, une nouvelle méthode de gouvernance inspirée du mode d’organisation des insectes sociaux, pourrait offrir un modèle alternatif plus adapté à la collaboration dans des grands groupes.

Denis Failly's insight:

"une méthode de gouvernance alternative à mi-chemin entre les organisations fonctionnant sur un modèle de compétition celles fonctionnant sur un modèle de coopération."

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The Risks of Not Investing in Collaboration

All good chess players understand the risks of the moves they make on the board and the consequences that can result. However, chess players also have plans in place for what to do if those risks are taken advantage of by their opponents. Here are some of the risks of not making the investment in collaboration (taken from “The Collaborative Organization“)

 

 

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The Current State and Business Value of Employee Collaboration (Infographic)

The Current State and Business Value of Employee Collaboration (Infographic) | Beyond Marketing | Scoop.it
I recently came across this infographic created by Clinked which does a great job of telling the collaboration story.
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