Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Power of Questions for Attracting and Engaging New Buyers

The Power of Questions for Attracting and Engaging New Buyers | Beyond Marketing | Scoop.it

Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed.

Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed.

Denis Failly's insight:

"Have the mindset that social media puts your company in the answers business."

Have the mindset that social media puts your company in the answers business.

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Are You “First in Mind” With Potential Buyers ?

Are You “First in Mind” With Potential Buyers ? | Beyond Marketing | Scoop.it

Many marketers struggle with the right way to generate leads. Most know that “spray and pray” marketing does not work anymore and have adopted lead nurturing strategies. But just because you’re nurturing, are you focused on sending the right content, to the right prospect, at the right time? Are you dedicating enough time to creating content that gets attention and response? If you are getting their attention, are you converting them when they are ready to buy?

 

 

Denis Failly's insight:

Build spontaneous awareness

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