Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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How to Write 100 Blog Articles in Under 5 Hours: An Amazing Content Marketing Story

How to Write 100 Blog Articles in Under 5 Hours: An Amazing Content Marketing Story | Beyond Marketing | Scoop.it
Is it possible to create 100 unique blog articles in less than 5 hours? You better believe it is, and here’s how…
Denis Failly's insight:

One of secret is to brainstorm all the questions from your clients every single day, and then turn these questions into titles for blog posts

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Bare Minimum Content Marketing: 3 Things You Have to Do

Bare Minimum Content Marketing: 3 Things You Have to Do | Beyond Marketing | Scoop.it
You know content marketing is essential for you business, so why don’t you do it? If you are like me, you probably don’t have enough time in day to focu
Denis Failly's insight:

Flux (content) + Buzz (Sharing, Social Media...)= Biz (Business, trafic, conversion...)

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How to Think Beyond Blogs [INFOGRAPHIC]

How to Think Beyond Blogs [INFOGRAPHIC] | Beyond Marketing | Scoop.it
Half of all B2C and B2B content marketers have a tough time producing enough content for their needs.
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65 Metrics To Track Blog Success | Heidi Cohen

65 Metrics To Track Blog Success | Heidi Cohen | Beyond Marketing | Scoop.it
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur.
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83 B2B Social Media Blog Post Ideas | Social Media B2B

83 B2B Social Media Blog Post Ideas | Social Media B2B | Beyond Marketing | Scoop.it

Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. You also need to make sure you are converting this traffic with a call to action.

Whether it’s a shortage of time or ideas, here is a list of curated posts to jumpstart that next post (see what I did there?).

 

 

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The Narcissist’s Guide To Blogging

The Narcissist’s Guide To Blogging | Beyond Marketing | Scoop.it

"...I’m convinced that all bloggers are narcissists. Not in the when-I’m-president-I-will-fix-the-world kind of way. Much more subtle than that. But nonetheless, bloggers write expecting people to care about what they write. Remember when we used to keep our diaries under lock and key? Now they are published on the WWW for the world to see and share..."

 

 

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Do More Comments Make Your Blog Stronger?

Do More Comments Make Your Blog Stronger? | Beyond Marketing | Scoop.it
Do comments indicate the strength of your blog? Has commenting just evolved into social media sharing and updating? Or better yet... do more comments even make a huge difference to your blog?
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Écrire un article, ce qu'il faut faire, les bonnes pratiques

Écrire un article, ce qu'il faut faire, les bonnes pratiques | Beyond Marketing | Scoop.it
Lorsque l'on écrit un article, il y a des choses à pratiquer, voici ce qu'il faut faire sur le fond et la forme.
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5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing

5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing | Beyond Marketing | Scoop.it

"Marketing trends are a funny thing. What is “true” today is often “false” tomorrow.  As an example, when blogging and content marketing really started to pick up speed over these last few years, many claims were made as to the most effective size and length of blogs posts/content."

 

 

Denis Failly's insight:

This article try to demistify 3 widespreag opinion :

People don’t have the attention span nor time to read long blog posts…”“No one watches videos that are over 3 minutes, so always keep your videos short…”“The quicker the content, the better…
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The Six Signs of an Authoritative Blog

The Six Signs of an Authoritative Blog | Beyond Marketing | Scoop.it
Connecting with powerful bloggers is a smart strategy. Here are the six signs to help you identify truly authoritative blogs.
Denis Failly's insight:

As you know the link building is very important for the SEO of your Website.

So in order to grow your audience, you need to identify the authoritative blogs where place yours links to grow your traffic. Here is some tips to do it..

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15 tactics to help you become a brilliant guest blogger

15 tactics to help you become a brilliant guest blogger | Beyond Marketing | Scoop.it

"...some useful tips for people looking for guest blogging opportunities..."

 

 

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Must-Read Marketing Blogs of 2012 [INFOGRAPHIC]

Must-Read Marketing Blogs of 2012 [INFOGRAPHIC] | Beyond Marketing | Scoop.it

Have you noticed the dramatic growth in the number of blogs over the past few years?

At the end of 2011, NM Incite was tracking more than 189 million blogs worldwide, 5x the number just 5 years earlier.

Blogs have become the new newstand for marketers. Newspapers have been replaced with blogs like Mashable and FastCompany. Trade publications have given way to specialty blogs of all kinds. Blogs are an integral part of every marketer’s daily routine and are here to stay.

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7 Effortless Ways to Find New Ideas for Your Blog | Social Media Examiner

7 Effortless Ways to Find New Ideas for Your Blog | Social Media Examiner | Beyond Marketing | Scoop.it
Blogging strategy: How to find new and interesting content ideas for your business blog that will keep your readers engaged.
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Le blog au coeur des communications de l'entreprise

Le blog au coeur des communications de l'entreprise | Beyond Marketing | Scoop.it
Le blog doit alimenter l'ensemble des conversations de l'entreprise: au coeur de son site, sur ses newsletters et ses réseaux sociaux, dans ses relations presse...
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Blog : la fréquence de publication est un facteur-clef de réussite [Etude]

Blog : la fréquence de publication est un facteur-clef de réussite [Etude] | Beyond Marketing | Scoop.it

"Bloguer en entreprise, est-ce efficace ? Oui, incontestablement... pour peu que vous vous donniez la peine de publier régulièrement des articles !..."

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