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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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13 Ways to Attract More Webinar Attendees

13 Ways to Attract More Webinar Attendees | Beyond Marketing | Scoop.it
It is one of a content creator's worst fears ... What if you decide to host a webinar, take the time to create an incredibly useful presentation, sign in
Denis Failly's insight:

And don't forget to send a email reminder to your registers  at H-30min of your Webinar session, you can enable the final number of attendees

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The 10-Step Road Map To Promoting Webinars

The 10-Step Road Map To Promoting Webinars | Beyond Marketing | Scoop.it

...nothing is better than a good webinar. You can educate, inform, engage and convert your target market - all at once.

Denis Failly's insight:

I confirm with my own experience that Webinar in B2B is a good lead generator

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11 Steps to Make Sure Your Next Webinar Is a Total Flop

11 Steps to Make Sure Your Next Webinar Is a Total Flop | Beyond Marketing | Scoop.it
Learn what NOT to do to host a great marketing webinar ... by hearing what makes for a totally terrible one.
Denis Failly's insight:

I can testify that well used a Webinar is a wonderfull tool of leadGen.  ut subject is also important than the technical points.

"If you choose a bland subject that your target audience has heard or read about hundreds of times, they’re not going to spend time attending your webinar."

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7 low-cost videoconferencing services: Which is best for your meeting?

7 low-cost videoconferencing services: Which is best for your meeting? | Beyond Marketing | Scoop.it
We look at 7 online videoconferencing services that help colleagues and friends keep in touch, share screens and collaborate on presentations.
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The Perfect Webinar Funnel

The Perfect Webinar Funnel | Beyond Marketing | Scoop.it

Remember when I said webinars have “flaws,” as in plural?  Another major flaw with webinars is that, if you do a really good job reminding people to show up, you’re still probably only going to get half of them to attend the webinar.

That’s a bummer, but it also gives you the opportunity to make the registrants an offer for the product that you’re selling on the webinar.  This can seem counter-intuitive — you don’t want to “spill the beans,” do you?

Let’s think about that for a minute.  If only 50% of the people that register actually attend, and only 15% – 20% of the people actually say “yes” to your immediate offer, what are the possible risks?

Denis Failly's insight:

According my own experience in B2B, correctly organized, planned, Webinar remains a good lead generator

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Making the Most of Webinars

...while they're ubiquitous, webinars aren't generally especially effective teachers. Why? Content isn't tailored to the viewer, the virtual experience offers few opportunities to engage with speakers, there are no consequence if you don't attend, and no rewards if you do. Of course, there are exceptions. But here's the bottom line: there is little oversight or quality control even with webinars that count toward professional development requirements, or ones for which the participant or his organization have paid a fee. How can webinar developers engage viewers? And how can viewers learn more from webinars ?

 

 

Denis Failly's insight:

About proper use of Webinars

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10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic]

10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic] | Beyond Marketing | Scoop.it
10 reasons and tactics for using webinars for effective lead generation.
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