Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Accounting For The Real Value

Accounting For The Real Value | Beyond Marketing | Scoop.it

he system by which organizations measure performance and the related “expenses and invested capital” that drive performance is archaic.  It simply does not “account for” what value creates the results rather the accounting system simply keeps score of the results.

Business, markets, wall street, the entire economy are driven by results.  News of any event that could influence the results, good or bad, immediately changes the short term economic behavior of an entire market or an individual company. Subsequently organizations are keen to insure that their media always has a positive spin on any of its organizational results.

 

 

Denis Failly's insight:

"The Social Era celebrates the value of people; their voices, their ideas, their convictions, their value and their collective power. These intangible things represent real measurable value yet today’s financial systems are not equipped to “account” for that value."

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Value Doesn’t Come From An Org Chart

Value Doesn’t Come From An Org Chart | Beyond Marketing | Scoop.it
value to intangible things that produce more value. The organization and creating of intangible value doesn't fit with the thinking behind traditonal
Denis Failly's insight:

Org charts are originally akin military organization, today ideas, knowledges, informations networks (an sharing) transcend this conception of organization.

especially as we shift from organization production based to intangible assets creation. Value conception is shaken

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Do We Really Understand Value?

My recent posts, “But Your Price Is Too High,” and “Price Is Meaningless Until You Establish Business Value,” have stimulate heated discussions and
Denis Failly's insight:

We can broaden the customer’s perception about value, by educating them and engaging them in discussions about improving the business, solving their problems, and so forth... but finally the arbiter is the customer

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From Producing Things To Producing Value

From Producing Things To Producing Value | Beyond Marketing | Scoop.it
things influence one another within a whole. In organizations, systems consist of people, structures, strategies and processes that work together to make an
Denis Failly's insight:

An interesting point of view about the questions asked in a knowledge and information era. What do we produce and what is the Value today where more 80 % of the organizations assets are intangible ,

 

 

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