Beyond Marketing
Follow
Find tag "Targeting"
10.1K views | +0 today
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

The Golden Age of Social Lead Targeting Has Arrived Fully

The Golden Age of Social Lead Targeting Has Arrived Fully | Beyond Marketing | Scoop.it

In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. In a way it was like the early prospectors digging around and bumping into gold with little more than an idea and some hard work staking claims. (This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts)

But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools.

In fact, the practice has become so accepted it now has several names – social selling and social lead targeting. (By the way I’ve curated a list of CRM tools at the bottom of this post that you might want to check out.)

As services such as LinkedIn, Facebook and Twitter grow in importance so too have the tools that mine the rich set of sales data left in every interaction.

But, the big breakthrough in social selling occurred, in my opinion, when tools that mined social data started talking to each other.

Denis Failly's insight:

Theorically, today you can become a social lead targeting ninja with some inexpensive tools, but it is not sufficient.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Beyond Target Marketing: Optimization and Creativity

Beyond Target Marketing: Optimization and Creativity | Beyond Marketing | Scoop.it

I’ve talked a lot about target marketinghere on the CEM blog, but I’ve also delved into the idea that the use of demographics and big data needs to go beyond just analytics. In this article, I’ll look at two factors that, used in conjunction with targeted demographic marketing, can help your business bring in the ROI with a more evolved ad campaign.

 

 

Denis Failly's insight:

Raise the bar, go beyond "targeting" and focus on Optimization aand creativity

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

What Social Media Behavior Is Your Brand Targeting?

What Social Media Behavior Is Your Brand Targeting? | Beyond Marketing | Scoop.it

Social strategy comes in all different forms, but more and more often, we see that businesses are getting more granular with their social targeting. A particularly exciting form of targeting is finding consumers who are influencers. Targeting Influencers is important because these are the people that are most likely to share your brand messaging (if they believe in it). However, besides Klout score, which has a number of limitations, there is not much of a tried and tested formula for finding these Influencers, which makes it more difficult to target them.

 

 

 

Denis Failly's insight:

How to target the influencers, a approach focus on their behaviors

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Are You Marketing to the Right Audience?

Are You Marketing to the Right Audience? | Beyond Marketing | Scoop.it

Social media and marketing automation technology make it easy to grow your marketing reach, but don’t always make it easy to target the right audience. Our Our customers are out there everywhere, but knowing exactly where isn’t yet a perfect art. A few practices, however, can help you understand your customers"

Denis Failly's insight:

"Is it better to promote broadly targeting campaigns or highly targeted campaigns ?"

 

more...
No comment yet.