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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Is Your Digital Marketing Working?

Is Your Digital Marketing Working? | Beyond Marketing | Scoop.it
In one of the most comprehensive industry reports we've seen, Adobe explores how more than 1,000 marketers feel about talent, technology, strategy and performance.
Denis Failly's insight:

Lot of lacks and gaps to bridge, ...

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How To Write a Survey that Engages Customers

The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows you the customers you’ll have in the future. If your survey is incentivized, you could also see it as bait, an effective lure to attract customers that might otherwise not have engaged your company or products. Ultimately, your survey is defined by the goals you set for it.

Denis Failly's insight:

survey design is an art, don't improvise

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Surpassing Surveys with Social Insight

Surpassing Surveys with Social Insight | Beyond Marketing | Scoop.it

Surveys have been a mainstay of market research for the better part of a century. However, the widespread bias of surveys has always been of significant concern to Product, Brand and Marketing Teams, particularly when they are relied upon to set strategy, enter markets or develop products.

Today, with countless consumers broadcasting their likes, dislikes and experiences with your business, products, services, brands and even competitors, Marketers, Product Specialists and Brand Managers have a wealth of direct, unsolicited intelligence at their disposal.

 

 

Denis Failly's insight:

Social Media :The future new game field of the survey and the market research

to capture Social Insight and generate better decision making.

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Is Surveying Obsolete?

Is Surveying Obsolete? | Beyond Marketing | Scoop.it

Harvard and Wharton seem to think so, as do a growing number of leading consumer brands.

Harvard Business Review recently published a ‘Management Tip’ entitled ‘Don’t Listen to Customers – Observe Them.’ In the ‘Tip’ they state:

“There’s a fundamental problem with asking people what will persuade them to change: Most of the time they won’t know the answer. It’s not that they won’t give one. They’ll give you plenty. But those answers are likely wrong.”

 

 

Denis Failly's insight:

And if Big Data fulfill its promises, you won't need some samples, you know the real behaviors, for each people what they really do (behaviour)

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Numbers Don’t Lie, or Do They?

Numbers Don’t Lie, or Do They? | Beyond Marketing | Scoop.it

Yesterday I received an email from a major marketing firm offering a download of statistics to use in marketing and sales presentations. In the body of the email, the catch phrase that they used to get me to download their resource was:

Numbers don’t lie

 

 

Denis Failly's insight:

In a period where flourish lots of infographics, or Powerpoints with lots of figures it's interesting to ask yourself some questions:

What were they really measuring?How were they measuring it?What was their sample/universe?What was the time frame of the study?Are their interpretations correct? 
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