Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Infographic: Transmedia storytelling in 5 steps

Infographic: Transmedia storytelling in 5 steps | Beyond Marketing | Scoop.it
Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic.
Denis Failly's insight:

If you know Transmedia cases in B2B, I am interested...

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Brad Tollefson's curator insight, March 4, 2014 1:01 PM

An infographic re: transmedia that employs transmedia - excellent

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The changing face of narrative in content marketing and campaigns

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste.
Denis Failly's insight:

"...what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it."

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