"Human beings inherently dislike chaos, disorder, or a world with no rules. We automatically try to categorize people and things, to put them in a context that makes them easier to understand. Then we search for the rules that govern those categories to explain why people or things act the way they do.

This is the basis of science – a search for understanding the rules, the “natural laws,” that govern how and why the universe, the world, flora, and fauna operate.

This is the basis of statistics – a search for the hidden meanings in the mass (and morass) of data.

And this is the basis for attempting to define the seminal rules of business and business success – a search for the models which, if properly followed, will lead to marketplace success and profits.

But there are some problems in attempting to make business into a science, laudable as the goal may be..."