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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Seven Steps to Selling SaaS like Socrates - it's About Solutions, Not Products!

Seven Steps to Selling SaaS like Socrates - it's About Solutions, Not Products! | Beyond Marketing | Scoop.it
Customer-centric selling starts by encouraging potential customers to tell you about their problems. Then, it continues with guiding them down a path to the right solution.
Denis Failly's insight:

Adopt Maieutic approach.

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Global CRM Buyers Begin to See the Limits of Cloud Hype

"It is early days, and for SaaS to live up to its promise in areas like complex consumer customer support centers, a lot of technology investment is going to have to happen that has not happened yet."

Denis Failly's insight:

It is early days, and for SaaS to live up to its promise in areas like complex consumer customer support centers, a lot of technology investment is going to have to happen that has not happened yet.

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The Ethics of SaaS

The Ethics of SaaS | Beyond Marketing | Scoop.it
There are plenty of obstacles for people in the SaaS business to contend with.
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Équation économique du cloud: Capex contre Opex

Équation économique du cloud: Capex contre Opex | Beyond Marketing | Scoop.it
Le cloud impacte non seulement l'organisation mais aussi la structure des coûts de fonctionnement des services IT: du Capex à l'Opex.
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"Risques et menaces du Cloud Computing "

"Risques et menaces du Cloud Computing " | Beyond Marketing | Scoop.it
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Les différents modèles du Cloud Computing »

Les différents modèles du Cloud Computing » | Beyond Marketing | Scoop.it
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We Live in A SaaS World [Infographic] |

We Live in A SaaS World [Infographic] | | Beyond Marketing | Scoop.it

Businesses of all sizes are embracing SaaS, or Software-as-a-Service, which is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. With this software delivery model, software and associated data are centrally hosted on the cloud. How does SaaS differ from other cloud models, including the Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) models?

 

 

Denis Failly's insight:

To understand the Saas world

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SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters

SaaS Metrics 2.0 – A Guide to Measuring and Improving what Matters | Beyond Marketing | Scoop.it
“If you cannot measure it, you cannot improve it” – Lord Kelvin

This article is a comprehensive and detailed look at the key metric
Denis Failly's insight:

"The goal of the article is to help you answer the following questions:

Is my business financially viable?What is working well, and what needs to be improved?What levers should management focus on to drive the business?Should the CEO hit the accelerator, or the brakes?What is the impact on cash and profit/loss of hitting the accelerator?"
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[Infographie] L’utilisation des applications SaaS en entreprise

[Infographie] L’utilisation des applications SaaS en entreprise | Beyond Marketing | Scoop.it
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Cloud Computing and Enterprise Software Forecast Update, 2012

Cloud Computing and Enterprise Software Forecast Update, 2012 | Beyond Marketing | Scoop.it
The latest round of cloud computing and enterprise software forecasts reflect the growing influence of analytics, legacy systems integration, mobility and security on IT buyer’s decisions. Bain &am...
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Baromère/Cockpit Afdel : le marché du logiciel se dégrade mais le SaaS progresse

Baromère/Cockpit Afdel : le marché du logiciel se dégrade mais le SaaS progresse | Beyond Marketing | Scoop.it
Baromère/Cockpit Afdel : le marché du logiciel se dégrade mais le SaaS progresse - Editeur - L'Afdel vient de publier son baromètre marché de l'édition de...
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Les petites entreprises françaises ne connaissent pas le Cloud computing

Les petites entreprises françaises ne connaissent pas le Cloud computing | Beyond Marketing | Scoop.it
Cloud et Data :
Plus de 80% des TPE françaises ne connaissent pas ce qu'est le Cloud computing. Tel est le constat établit par Orange lors d'un...
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