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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Why should I choose NPS® over Customer Satisfaction, or Customer Effort Score?

In the search for the perfect customer feedback metric there is an ongoing arms race. It started with the venerable Customer Satisfaction. Then came Net Promoter®. More recently we have seen Customer Effort Score, and another new word of mouth metric recently released. What about Net Emotional Value (NEV) or Net Value Score?

Nobody wants to be seen dead in last year’s customer feedback metric (oh the embarrassment, I could just die) but with so much choice it naturally leads to the question: which customer feedback metric is the best?

Denis Failly's insight:

"the most import attribute of any customer feedback indicator is that it can be used by the business to improve and become more customer focused"

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NPS (Net Promoter Score) : mesurez la satisfaction de vos clients

NPS (Net Promoter Score) : mesurez la satisfaction de vos clients | Beyond Marketing | Scoop.it
Le NPS vise à mesurer la satisfaction client à l’aide d’une question unique : Recommanderiez-vous ce service à vos amis ou à vos collègues ?
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NPS for Marketing: An Interview With the Creator of the Net Promoter System

NPS for Marketing: An Interview With the Creator of the Net Promoter System | Beyond Marketing | Scoop.it
Learn why Net Promoter Score is relevant to the marketer, straight from Fred Reichheld, the NPS inventor.
Denis Failly's insight:

To relativize the NPS, ahev a look here :

http://blogs.forrester.com/richard_evensen/11-04-18-stop_using_nps_net_promoter_score_but_please_save_the_question

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