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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Creating Mobile Personas to Guide Your Mobile Strategy

Creating Mobile Personas to Guide Your Mobile Strategy | Beyond Marketing | Scoop.it

As a marketer it’s easy to get blinded by new and shiny objects, especially when it comes to mobile.

Your manager may read an article about NFC (Near Field Communication) or AR (Augmented Reality) and then ask you, “Why aren’t we doing this?”

Soon you find your team rushing to execute tactically something that wasn’t part of your strategy in the first place.

 

Denis Failly's insight:

"Have you done the due diligence of clearly identifying mobile personas and relevant tactics for your customers? Time to get started."

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ROI key to future mobile marketing investments

ROI key to future mobile marketing investments | Beyond Marketing | Scoop.it
With billions of mobile devices in use by consumers around the world, and with those devices getting more and more capable every year, it's no surprise that many industry observers believe the future of mobile marketing is bright.

 

How bright?

Denis Failly's insight:

The "big night" of mobile marketing is not settled

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Mobile Marketing Analytics Are Different

Mobile Marketing Analytics Are Different | Beyond Marketing | Scoop.it
Nearly every marketer today understands the importance of mobile and the importance of data. But do they understand the peculiarities of mobile analytics ?
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Mobile SEO [Infographic]

Mobile SEO [Infographic] | Beyond Marketing | Scoop.it

It’s a nice way of visualizing the changes that are happening in SEO right now when it comes to device fragmentation. I was surprised when I agreed with most of the infographic, as I do see a lot of bad information out there, but then noticed that they cited this website in the infographic. Good to see other professionals doing research before they voice their opinions.

t’s a nice way of visualizing the changes that are happening in SEO right now when it comes to device fragmentation. I was surprised when I agreed with most of the infographic, as I do see a lot of bad information out there, but then noticed that they cited this website in the infographic. Good to see other professionals doing research before they voice their opinions. Enjoy, and share.

 

 

 

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Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago

Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago | Beyond Marketing | Scoop.it

Having a mobile strategy understates the importance of mobile. It's like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the reality – it is the most important channel, and in fact, making a distinction between the desktop and mobile web is a mistake.

 

 

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Le mobile, l'avenir d'Internet ?

Le mobile, l'avenir d'Internet ? | Beyond Marketing | Scoop.it
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Livre blanc «Réussir son projet mobile»

Livre blanc «Réussir son projet mobile» | Beyond Marketing | Scoop.it

La France comptait déjà en Juillet 2012 plus de 20 millions d’utilisateurs réguliers de smartphones en France avec un taux de croissance de plus de 50% par rapport à 2011. Le mobile s’est imposé en quelques années comme un canal privilégié d’accès à l’internet.

L’internet mobile constitue aujourd’hui un enjeu majeur pour les marques. Etat des lieux des usages mobiles, chiffres clés, quelle stratégie mobile, site web mobile, application iPhone ou Android, WebApp, ... Avec ce livre blanc gratuit nous avons souhaité vous donner quelques clés, pistes de réflexion et conseils pour réussir votre projet mobile. Agence web & mobile depuis 1995, nous avons réalisé à ce jour plus de 100 applications ou site web mobiles dont : Ville de Nantes, Salle Pleyel, Salmson Nomade, Audencia Today, Ecole des Mines, ....

Pour télécharger le guide, remplissez le formulaire suivant et validez.


Via Frédéric DEBAILLEUL
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The Mobile Shopping Life Cycle

The Mobile Shopping Life Cycle | Beyond Marketing | Scoop.it

Mobile is turning "path to purchase" on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with attention to a product, then moving to interest in it, then desire for it, and finally, action), has long provided the framework for marketers to strategize how to communicate with customers and exert influence. While the steps have been debated and refined over time, and the path is often now depicted as a "sales funnel" (with a large initial audience having awareness, funneling down to successively smaller groups having familiarity, consideration, purchase, and loyalty), the basic idea has remained that a customer's commitment to a purchase intensifies at each step, and so should the marketer's investment in bringing the transaction to a successful close.

 

 

Denis Failly's insight:

six phasesto consider

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How Mobile is Changing Business - Infographic

More people are shopping on mobile devices than ever before. Is your business prepared to satisfy these mobile bound customers? Click here to learn more.
Denis Failly's insight:

Desktop has been caught by Mobile Devices, this increase involves to re-visit your marketing strategy

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3 Mobile Marketing Technologies to Watch in 2013 | Business 2 Community

3 Mobile Marketing Technologies to Watch in 2013 | Business 2 Community | Beyond Marketing | Scoop.it

Mobile, mobile and mobile. If someone asked you to describe the top three digital marketing trends for next year, that might be your answer. As 2012, the year of social media, draws to a close; it’s time to start planning for 2013. For marketers that will mean looking at ways to market through mobile.Mobile marketing is nothing new. Most marketers have used some form of mobile strategy already. But as the technology becomes more and more advanced, the opportunities presented by mobile are getting a whole lot bigger. Up to now, mobile marketing was a nice addition to your digital marketing strategy; next year mobile will be the headline act for most marketers.

 

 

 

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The Mobile Advertising Ecosystem Explained

The Mobile Advertising Ecosystem Explained | Beyond Marketing | Scoop.it

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

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[Infographic] The Mobile Industry in Numbers |

[Infographic] The Mobile Industry in Numbers | | Beyond Marketing | Scoop.it

Presenting our latest infographic - The Mobile Industry in Numbers - the H1 2012 edition of the 100 Million Club, the watchlist of the top mobile platforms and handset manufacturers. This infographic will give you some insights into the mobile market and help put things into perspective.

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8 panoramas outils a/cteurs du Web et relations (inter -intra)

8 panoramas outils a/cteurs du Web et relations  (inter -intra) | Beyond Marketing | Scoop.it

- Panorama E commerce

- Panorama Social Media

- Panorama Search

- Panorama Display

- Panorama Video

- Panorama Mobile

- Panorama Buyers

- Panorama Gaming

- Panorama Digital Capital

 

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