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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Meme Machine

The Meme Machine | Beyond Marketing | Scoop.it

Even the book is not recent it remains very interesting

 

Denis Failly's insight:

an interview of Susan Blackmore by myself

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Memorable Memes Maneuvering Marketing: Memes as Marketing Tactics

Memorable Memes Maneuvering Marketing: Memes as Marketing Tactics | Beyond Marketing | Scoop.it
Memes are more than just funny cats! Click here to discover more about memes and how they fit into the world of advertising as a marketing tactic!
Denis Failly's insight:

To complete your understanging of Memetics, have a look to my interview (in English) of Susan Blackmore about her book "The Meme Machine"

http://culture.nextmodernity.com/archive/2006/07/18/la-theorie-des-memes-pourquoi-nous-nous-imitons-les-uns-les.html

 

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A Memetic Approach To Branding

A Memetic Approach To Branding | Beyond Marketing | Scoop.it
The theory of brands acting as memes gained attention during the first decade of the new millennium following the rise of viral marketing.
Denis Failly's insight:

To learn more about Memetic you can check my interview of Susan Blackmore (author of the book : The Meme Machine) :

http://bit.ly/YQt90B

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gazzetta's comment, May 14, 2013 1:34 PM
http://sco.lt/94Krg1