Beyond Marketing
10.7K views | +0 today
Follow
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

The Portrait Of A LinkedIn User (Infographic)

The Portrait Of A LinkedIn User (Infographic) | Beyond Marketing | Scoop.it

How important is LinkedIn and are people actually using their accounts?

Denis Failly's insight:

Have a look

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

LinkedIn Infographic: Want To Know What Others Are Doing?

LinkedIn Infographic: Want To Know What Others Are Doing? | Beyond Marketing | Scoop.it

A portray of LinkedIn users

 

 

Denis Failly's insight:

90% of the panel is satisfied with the free version of the site. But also that 40% of members have less than 200 friends, while 18% have more than 500. Half of Internet users have completed 100% of their profile. 47.6% spend less than two hours per week, far uses a Facebook or Twitter. Among the most used features, there are groups (79.6%) before looking for people (70.6%) and people you may know (66.8%). And job search is far from the first use of the members, who are primarily attracted to people search and business (76.9%) and reconciliation with former labor relations (68, 6%).

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY] | Beyond Marketing | Scoop.it
For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]
Denis Failly's insight:

I am a little sceptical Linkedin vs Twitter

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The 16 Most Important Social Media Updates of 2012

The 16 Most Important Social Media Updates of 2012 | Beyond Marketing | Scoop.it
Read about the biggest social media marketing updates from 2012.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Thinking of Social Media Ads? How to Choose Between Facebook and LinkedIn [Infographic]

Thinking of Social Media Ads? How to Choose Between Facebook and LinkedIn [Infographic] | Beyond Marketing | Scoop.it

Social advertising has increasingly becoming part of marketing campaigns. Whether you consider yourself B2B or B2C, you are advertising to people and the targeting options available in social ads allow you to tailor your message to a particular segment of your audience. Both Facebook and LinkedInads allow you to reach an audience that is hard to pinpoint in search and regular display campaigns.

 

 

Denis Failly's insight:

Except if you are a newbie, nothing new. But the divinding line is relatively clear and confirmed

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

LinkedIn Aims to Become Premier Hub for Content Marketing

LinkedIn Aims to Become Premier Hub for Content Marketing | Beyond Marketing | Scoop.it
LinkedIn wants to help B2B content marketers tackle their distribution challenges.
Denis Failly's insight:

Basically, LinkedIn wants to become the first place professionals come to both distribute branded content and consume content that will help them do their job better.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Impact of LinkedIn Social Selling

Impact of LinkedIn Social Selling | Beyond Marketing | Scoop.it
New Social Selling research from Aberdeen shows that sales people that leverage social media have a huge impact on revenue and customer retention. Social
Denis Failly's insight:

This infographic highlights some of the most impactful ways that LinkedIn and Social Selling can help a sales professional.

15% HIGHER CUSTOMER RENEWALS
31% HIT HIGHER TEAM QUOTAS
21% OF THE INDIVIDUAL REPS HIT THEIR QUOTAS

 
more...
No comment yet.